Vacancy Announcement: Corporate Marketing and Customer Service Officer

Position Title: Corporate Marketing and Customer Service Officer(GP)

Reports To: Corporate Marketing & Customer Service chief Officer

Department:Marketing and Customer Service 

Location: [Hawassa] 

Employment Type: Full-time

Educational Background

• Bachelor’s degree in Medicine (General Practitioner qualification).
• Excellent proficiency in both written and spoken communication.
• High-level computer skills, including expertise in Microsoft Office and creative software applications.

Position Overview

Liyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate General practitioner (GP) professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.

Serving as the company’s representative, the officer will spearhead content creation efforts-including short educational videos and hosting responsibilities while managing LHC’s digital platforms to boost customer engagement. This role also ensures continuous performance monitoring aligned with ISO/QMS benchmarks and organizational excellence goals.

Key Responsibilities

Content Development and Digital Media Engagement

• Design and implement cohesive marketing strategies that incorporate educational content, specifically short-form videos, to target key audience groups and spotlight underutilized services.
• Initiate and manage digital outreach campaigns-both public-facing and niche-to enhance engagement, visibility, and audience education through video-driven storytelling and branded content.
• Oversee the creation, organization, and consistent delivery of multimedia assets such as educational videos, customer testimonials, and awareness clips, ensuring high-quality production and alignment with brand voice.
• Host and present video content in a compelling and audience-appropriate manner across LHC’s digital platforms.

Brand Presence and Strategic Communication

• Ensure brand consistency and a unified visual identity across all digital and physical communication touch-points including websites, social media, brochures, and promotional emails.
• Leverage data from market research and competitor benchmarking to inform content focus and brand positioning through video narratives and campaign alignment.
• Track key engagement metrics from video content and digital channels, and generate actionable insights to improve future outreach.

Digital Platform Oversight and Customer-Centered Initiatives

• Oversee and grow LHC’s digital footprint by managing official platforms such as Facebook, TikTok, Instagram, and Twitter, with a strong emphasis on audience engagement through curated video material.
• Plan, coordinate, and present original content including vlogs, health-focused podcasts, and client success stories to strengthen customer loyalty and community trust.
• Align digital media activities with strategic sales objectives, including client acquisition, onboarding, and relationship nurturing through value-driven multimedia content.
• Monitor customer behavior across digital platforms and implement responsive content strategies that address feedback and enhance user satisfaction.

Performance Management & Quality Assurance

• Initiate and oversee a robust Performance Management System for marketing and customer service functions.
• Champion quality and service excellence programs across all customer-facing areas.
• Ensure operations comply with ISO/QMS benchmarks and standards.

Personal & Professional Expectations

• Act as the corporate face of Liyana Health Care and uphold the brand’s image and values.
• Abstain from engagement in competing business ventures.
• Maintain the confidentiality and integrity of organizational materials and data.

Candidate Profile

Professional Experience

• No prior work experience required for candidates with an advanced medical degree (General Practitioner).
• Possession of certifications or training in social media management is considered an added advantage.

Personal Attributes

• Excellent interpersonal, communication, and team-building skills.
• Adaptable, dependable, and passionate about delivering exceptional customer experiences.
• Compassionate, culturally sensitive, and emotionally intelligent

How To Apply

Application Process: Qualified applicants are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to misgana@liyanahealthcare.com no later than July 6, 2025