Introducing Kegna Beverages S.C. – A New Era in Ethiopian Brewing

Kegna Beverages S.C. is a pioneering Ethiopian-owned beverage company committed to delivering premium-quality drinks that celebrate local heritage and innovation. Kegna Beverages has established one of East Africa’s most advanced brewing facilities, spanning over 110 hectares.

The company officially launched its flagship product, Kegna Beer, a premium lager brewed with both local and internationally certified ingredients. With a 5% ABV, Kegna Beer is available in Ethiopian taste preferences.

With vision of becoming one of the leading beverage companies in Ethiopia and beyond by 2040.The company also plans to expand its portfolio to include malt drinks, energy drinks, soft drinks, juices, and mineral water.

Role Description

The area sales manager is responsible to lead, motivate, coach and monitoring an area sales team, key distributors, distribution partners of distributors, and their crew. He/she also manages the sales team/s to execute the sales plans to deliver sustainable growth, sales volume, market share, and competitive advantage to deliver business goals and strategies.

Employment Opportunity: Manager, Area Sales

Location: Asosa And Mizan

Required Number: 2               

Position Type: Full Time 

Organization: Kegna Beverages S.C

Key Responsibilities:

1. Responsible for the selection, recruitment, orientation, and training of all sales staff including sales reps of the distributor.

2. Coaches & builds the capabilities of sales staff and the distributor’s crew members through consistent & ongoing on-the-job training.

3. Responsible for the implementation and daily follow-up of the company’s route-to-market strategy including the ways of working within the distributor's (agent's) business

4. Establishes, maintains, and expands the regional customer base in line with company’s vision and mission statements

5. Close monitoring of stock levels in warehouse and satellite warehouses of the distributor in conjunction with the distribution department to ensure zero stock-outs of product.

6. Responsible for the execution of the company’s pricing strategy including regular feedback to the business about changing trends in the marketplace and competitor activities

7. Create a culture within the region to build sound customer relationships.

8. Able to develop sales updates, presentations, and business proposals to support regional growth. 

9. Performs other similar tasks as assigned by the immediate supervisor.

Desired Attributes:

• Strategic thinking 

• Sales management 

• Emotional maturity

• Strong influencing and persuasion ability

• Strong decision-making skills

• Strong customer orientation

• Computer literate in especially business applications 

What We Offer:

• Competitive remuneration and benefits package

• Opportunities for career advancement and skill development

• A professional and supportive workplace culture

Required Qualifications and Experience:

• MA/MSC/BA/BSC in Marketing Management/ Sales Management or related fields of study 

• 4/6yrs of experience in sales management in Beverage Industries. 

How To Apply

Applicants who fulfill above requirements are invited to apply through  https://forms.gle/N9oT2Wz9oz4cWMbW8

Application Deadline: 18 -July -2025