About Moyee Coffee:
Moyee Coffee Roasting Plc is the first multinational coffee roasting company based in Ethiopia and a pioneer in FairChain coffee. As a fully integrated company—from crop to cup—we handle everything from growing to roasting coffee locally. We export premium roasted coffee to international markets and supply top-tier hotels and leading supermarkets across Ethiopia.

Position Summary:

The Sales and Marketing Manager will lead Moyee Coffee’s sales and marketing efforts across all business lines, including Moyee Roasting, Coffee Farms, Moyee Cafés, and retail channels. This dual-role position requires a strategic thinker and hands-on executor who can drive revenue growth, build a strong brand presence, and expand market share both locally and internationally. The ideal candidate combines commercial acumen with creative marketing expertise to deliver sustainable business growth.

Key Responsibilities:

1. Sales Strategy & Management:

• Develop and execute robust sales strategies for B2B and B2C channels (local and export).
• Manage relationships with key accounts including hotels, supermarkets, corporate buyers, and international distributors.
• Set sales targets and KPIs for team members, track performance, and provide regular reporting.
• Identify new business opportunities and partnerships to expand market presence.
• Collaborate with production and logistics teams to ensure order fulfillment and client satisfaction.

2. Strategic Marketing Leadership:

• Develop integrated marketing strategies that align with sales goals and overall company objectives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Strengthen brand positioning by promoting Moyee’s FairChain model and value proposition.
• Lead campaign planning and execution across all platforms.

3. Digital Marketing & Social Media:

• Oversee digital marketing initiatives including SEO, SEM, email marketing, and e-commerce strategies.
• Manage social media accounts with a focus on engagement, content quality, and brand consistency.
• Monitor analytics to refine targeting and maximize ROI.

4. Traditional Marketing & Media Relations:

• Design and implement offline marketing initiatives, including TV, radio, print, and outdoor media.
• Maintain relationships with media outlets and manage public relations activities.
• Optimize advertising spend through performance analysis and market feedback.

5. Customer Engagement & Satisfaction:

• Collaborate with the customer service team to enhance the customer journey.
• Implement loyalty programs and feedback loops to increase retention and satisfaction.
• Use insights from customer data to tailor marketing and sales initiatives.

6. Brand Activation & Events:

• Organize and lead brand activations such as trade fairs, product launches, in-store tastings, and community events.
• Build strategic partnerships and sponsorships to elevate brand visibility.

7. Content Creation & Design Oversight:

• Supervise the creation of marketing materials, ensuring alignment with brand guidelines.
• Oversee development of written and visual content for campaigns, websites, and promotional materials.
• Collaborate with in-house or freelance graphic designers, copywriters, and content creators.

8. Budget & Team Leadership:

• Manage sales and marketing budgets to maximize returns on investment.
• Recruit, mentor, and lead a cross-functional team of sales reps, marketers, and support staff.
• Foster a performance-driven and innovative team culture.

Education:

- Bachelor's degree (BA) in Marketing, Business Administration, Communications, or a related field.

- Master’s degree (MBA/MA) in Marketing, Business, or a related field is preferred.

Experience:

- 10 years of work experience for BA holders / 8 years for MA or MBA holders.

- Proven experience in leading marketing teams, preferably in the coffee, FMCG, retail, or hospitality industries.

- Hands-on experience in digital marketing, content creation, event planning, and brand management.

Technical Skills:

- Strong expertise in digital marketing (SEO, SEM, PPC, social media, Google Analytics).

- Proficiency in marketing automation tools, CRM systems, and content management platforms.

- Knowledge of graphic design tools such as Adobe Creative Suite, Canva, and other content creation tools.

- Experience in market research, data analysis, and performance tracking.

Core Competencies:

- Strategic Thinking: Ability to develop and implement forward-thinking marketing strategies.

- Leadership & Team Management: Strong ability to lead, mentor, and develop a marketing team.

- Creativity & Innovation: Expertise in branding, storytelling, and campaign execution.

- Analytical Mindset: Data-driven decision-making and market trend analysis.

- Communication & Collaboration: Excellent verbal, written, and interpersonal skills.

- Customer-Centric Approach: Strong focus on customer engagement, experience, and satisfaction.

- Event Planning & Execution: Ability to manage large-scale marketing events, trade fairs, and activations.

- Budget Management: Efficient allocation of resources for cost-effective marketing strategies.

**This role requires a dynamic and results-oriented marketing professional with strong leadership skills, a strategic vision, and hands-on execution capabilities to drive Moyee Coffee’s brand growth and market success.

How To Apply

Application Procedure

Review of applications will begin as soon as they are received and only complete applications will be considered. In the event that an outstanding applicant is identified early in the search process,

we reserve the right to appoint them before the deadline. For this reason, we encourage interested candidates to apply at the earliest possible time. Due to the high volume of applications, we regret that we will only be able to contact shortlisted candidates.

Application Instructions

Candidates are requested to submit their updated resume and cover letter to recruitmentmoyeegroup@gmail.com.

Please mention the job title “Application - Sales and Marketing Manager” in the subject line of the email.