Introduction 

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses, and civil society, we aim to transform food systems so that they deliver more nutritious foods for all people, especially the most vulnerable.

Background 

GAIN fights malnutrition in Ethiopia through innovative and sustainable models that increase access to affordable nutritious foods among communities vulnerable to malnutrition. The Supply Chain for Nutritious Food project is designed to improve access to affordable, safe, and nutritious dried fruit-based snacks by building a value chain for fruit processing and creating jobs and income generation opportunities across the fruit value chain in Ethiopia. The project works with a public and private partnership approach to test, pilot, demonstrate, and scale up of market feasible innovative fruit drying solutions and Fruit mixed snack products. To ensure suitability and create an enabling environment for the value chain actors, the project provides capacity strengthening and policy support to the public and private institutions. 

The consultant will work with the project manager, technical team, and both global and country support teams to develop/amend a business case, business plan and marketing strategy for dry fruit and dry fruit mixed snack products in the Ethiopian market and generate marketing strategy evidence for future scaling up. The consultant will support that these products are successfully sold through a multi-channel approach, targeting the right consumers. The goal is to establish a viable and sustainable business model that benefits all actors across the fruit value chain in Ethiopia.

Objective 

GAIN Ethiopia would like invite a Consultancy firm to meet the bellow objective under the Supply Chain for Nutritious Food project.

General objective:  The Consultant firm responsible to lead  lead and accomplish business, marketing, and demand generation activities components  and develop strategic document under the Supply Chain for Nutritious Food project. 

Specific objective  

• To develop  business models/plans, marketing strategies, and other strategic documents for SMEs, fruit value chain actors, and project partners those are TruLuv granola PLC, , , Addis Ababa Chamber of commerce and sectoral Association (AACCSSA), Danish Industry (DI) and other SMEs and Farmer   
• To lead  and organized event for promotional and demand generation for  marketing product 
• To provide technical support/ capacity building to SMEs and value chain actors in establishing sustainable and viable businesses, including assistance with business linkages, packaging, promotional design, and labelling.
• To  generate evidence document about establish and/or strengthen a multi-channel approach for introducing new products to the Ethiopian market, targeting the desired consumer base.
• To contribute to project, learning and lesson documentation, and the development of scaling-up plans and strategies from the business and marketing side.

Scope of the assignment 

The assignment requires working closely with the project team and partners such as private sectors and government stakeholders in the project implementation location such as Addis Ababa , Oromia , Sidama and South Ethiopia .    

The assignment required exiting document review, data / information collect from the value chain actors, report writing   and generate evidence and strategic document to reached the intended outcome. 

 Tasks and Responsibilities of the Consultant Firm 

The  Firm will address, but not limited to, the following major activities: 

• Develop a business  case and business plan  for exiting PLC and new initiatives  based on existing data and information  and the document  will be an evidence document for market initiative , sustainability and scaling up 

• Organized  and lead market launching , demand creation and market test event in door and outdoor and this included all preparation promotional and communication  material develop and handling the event  

• Develop a strategic document and guide for market linkage 

• Generate 25  retail profile   in Addis Ababa , generate baseline date and product sell market monitor report from the same retailer  in  Addis Ababa

• Develop one learning document from the process and the document dose not more than 2 page. 

• The consulta is responsible if the task need data collectors and travel outside Addis Ababa 

• Provide progress update every two week and if relevant  weekly  

Deliverable: 

GAIN responsibility 

GAIN will be responsible to provide information, document, and contact information during this assignment. GAIN shall cover the  cost of the event . GAIN will review and prior approve each assignment to ensure that aligned with the project goal. 

• Interested and eligible bidders (Firms) must submit the following documents:
• Renewed Trade License
• VAT Registration Certificate
• TIN Certificate
• Minimum Requirements:
• At least five years of relevant experience in assignments of similar magnitude, with demonstrated senior-level business advisory and/or support team experience.
• Proven track record of providing on-site and off-site coaching, mentoring, and follow-up support to Small and Medium Enterprises (SMEs).
• Ability to present examples of successfully completed similar assignments.
• At least three testimonials from local or international NGOs.
• Strong familiarity with the local business context, private sector, and policy environment in Ethiopia, and the ability to engage systematically.
• (Desirable) Experience working in a multicultural or international environment.
• (Preferred) Experience in the food processing sector.
• Team Composition:
  The team should include members with the following educational qualifications:  MSc degree in Business Development, Business Management, International Development, Economics, Sustainable Development, Development Studies, or a related field.

How To Apply

How to Apply

Interested Firm consultants should submit both a technical and a financial proposal as outlined below:

1. Technical Proposal

• Must include:
  • Curriculum Vitae (CV)
  • Action plan
  • Testimony certificates/letters
• Length: Maximum of 15  pages (excluding testimony certificates/letters)

2. Financial Proposal

• Must provide a cost breakdown per list of expected deliverables
• To be submitted only in Ethiopian Birr (ETB)

3. Mandatory Eligibility Documents

• Renewed Trade License
• VAT Registration Certificate
• TIN Certificate

4. Submission Requirements

• Bidders (firms) must submit the Technical Proposal and Financial Proposal in separate sealed envelopes in person in below mentioned address 
• The sealed bid documents shall be placed in the bid box prepared for this purpose on or before Monday, August 18, 2025, at 16:00 GMT (after noon) at:

GAIN-Ethiopia Office
Bole Sub-City, behind the Embassy of Rwanda
In front of Ayer Amba High School
HGS Offices, 3rd Floor Telephone: +251 116610088

5. Additional Notes

• The bid price validity period is 90 days from the submission deadline.
• Failure to comply with any of the above requirements will result in automatic rejection.
• For any clarification, please contact Meseret Assegid Worku, Project Manager, via email at mworku@gainhealth.org.