Role Overview

The Marketing Director will spearhead the marketing strategy and initiatives for Geez Education and Training PLC. This role demands a strategic visionary with a strong background in the education sector, aimed at enhancing brand awareness, customer engagement, and overall growth.

Key Responsibilities

• Strategic Planning: Formulate and execute comprehensive marketing strategies that align with the company's vision and objectives.
• Brand Management: Elevate brand visibility and positioning within the education sector.
• Digital Marketing: Oversee the development and implementation of digital marketing campaigns, including SEO, SEM, email marketing, and social media strategies.
• Market Research: Conduct in-depth market analysis to identify trends, customer needs, and competitive dynamics.
• Team Leadership: Lead and mentor the marketing team, fostering an environment of creativity and collaboration.
• Budget Management: Manage the marketing budget effectively, ensuring the optimal allocation of resources.
• Performance Analysis: Monitor and analyze marketing performance metrics, making data-driven adjustments to strategies.

Objectives and Key Results (OKRs)

• Objective 1: Enhance brand recognition and presence in the education sector.
  • KR1: Launch several impactful marketing campaigns targeting key demographics.
  • KR2: Expand social media engagement and follower base across all platforms.
• Objective 2: Increase enrollment figures through targeted initiatives.
  • KR1: Develop and implement a referral program to attract new leads.
  • KR2: Improve lead conversion processes to boost student enrollment.
• Objective 3: Strengthen customer engagement and satisfaction.
  • KR1: Conduct regular surveys to gather feedback on customer experiences.
  • KR2: Create a loyalty program for returning customers to encourage ongoing participation.

Job Specification (JS)

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Experience: At least 7-10 years of marketing experience, with a minimum of 3 years in a leadership role within the education sector.

Skills

• Strategic Thinking: Expertise in developing and executing effective marketing strategies.
• Digital Proficiency: Strong knowledge of digital marketing tools and platforms.
• Analytical Skills: Ability to analyze market data and performance metrics to inform decisions.
• Leadership: Proven capability in team management and mentorship.
• Communication: Excellent verbal and written communication skills.
• Creativity: Innovative mindset with a passion for marketing and branding.

Personal Attributes

• Strong decision-making abilities.
• Resilience under pressure and capacity to meet deadlines.
• Deep commitment to education and lifelong learning.

How To Apply

https://forms.gle/iHemPh1KRrpSDvhG7