Best Western Premier Hotel is a 5-Star upscale Hotel, part of Best Western Group, an International Hotel Chain, located In front   INSA Wollo Sefer area, about 3 km away from Bole International Airport. The hotel is looking for qualified candidates for the following positions.  

Requirements

• Develop and implement annual sales and marketing plans aligned with the hotel’s goals.
•  Identify new business opportunities in corporate, MICE (Meetings, Incentives, Conferences, Exhibitions), leisure, and travel trade segments. 
• Drive direct sales efforts to achieve room, banquet, F&B, and ancillary revenue targets.
•  Lead, train, and motivate the sales and marketing team to achieve targets.
•  Set individual KPIs and review performance regularly. 
• Foster a high-performance, customer-focused sales culture. 
• Build and maintain strong relationships with key corporate accounts, travel agencies, government entities, and event organizers. 
• Represent the hotel at trade shows, exhibitions, networking events, and sales calls
• Oversee the hotel’s marketing campaigns, advertising, digital marketing, and PR activities. 
• Manage the hotel’s online presence, including website, social media, and online travel agencies (OTAs). 
• Ensure brand consistency in all marketing materials and guest communications. 
• Monitor market trends, competitor performance, and guest feedback. 
• Adjust sales strategies to stay competitive in pricing, promotions, and service offerings. 6. Budgeting & Reporting  Prepare and manage the sales and marketing budget. 
• Track ROI for all campaigns and promotional activities. 
• Provide regular reports to the General Manager on sales performance, pipeline, and forecasts.

Qualification

•  A bachelor's degree in business administration, marketing, or a related field is often required. Many companies prefer or require an MBA or a master's degree.
• Most directors have extensive experience (10–15 years) in sales and marketing, including a significant period (5+ years) in a managerial or leadership role.
• Strategic thinking and business acumen
•  Excellent networking and relationship-building skills 
• Creativity in marketing campaigns 
• Ability to thrive under pressure and meet deadlines 
•  Strong analytical and problem-solving skills

How To Apply

Interested applicants are required to submit their application letter, updated CV with copies of their credentials to the following address within 7 working days starting from this announcement.

Please mention the title of the position you applied for on the subject line of your email. hr@bwpremieraddis.com