Company Overview

Kadisco Paint and Adhesive Industry SC previously known as Kadisco Chemical Industry Plc is a privately owned company located in Addis Ababa in the Akaki Kality Industrial Zone area. Kadisco is a company that traces its origins back from a small automotive parts dealership that was operating in one of the busy streets of Addis Ababa back in late 60’s. During the period until 1975 it had the opportunity to act as the sole distributor for Sadoline Paints. In 1979 it was registered as the sole company to manufacture adhesives and glue. By stages, the company developed into a diversified paint manufacturer.

In February 2015, Asian Paints Ltd and Kadisco Paint and Adhesive Industry SC formed a joint venture for business in Ethiopia and came to be known as Kadisco Asian paints. Asian Paints is India’s leading paint company and Asia’s second largest, with a group turnover of USD 2.7 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. 

Today the company produces a full range of paints for the construction, industrial and automotive sectors. It also produces wood and concrete lacquers as well as adhesives for the wood and leather industry.

Position Summary

The Marketing Representative is responsible for assist in identifying and reaching out to potential customers, support the sales team in generating leads and following up with prospects, help prepare sales presentations, proposals, and reports, assist in creating and executing marketing campaigns (digital and offline), manage social media accounts and engage with followers, conduct market research to identify trends and opportunities

Job Title: Marketing Representative        

Location: Addis Ababa, Ethiopia       

Reporting to: Marketing and Activation Manager

Functional Relationships: Operations Manager and Sales Team

Key Duties and Responsibilities

Sales Duties:

• Assist in identifying and reaching out to potential customers.

• Support the sales team in generating leads and following up with prospects.

• Help prepare sales presentations, proposals, and reports.

• Maintain and update the customer database (CRM).

• Handle customer inquiries and provide product/service information.

• Meet or exceed assigned sales targets.

Marketing Duties:

• Assist in creating and executing marketing campaigns (digital and offline).

• Manage social media accounts and engage with followers.

• Conduct market research to identify trends and opportunities.

• Support in organizing promotional events, trade shows, and campaigns.

• Create marketing materials such as brochures, presentations, and online content.

• Analyze campaign performance and provide insights for improvement.

• Assist team across the country responsible for D2C Service “Safe Painting Service” (SPS) & Champion Contractor Initiative (CCA). To take full responsibility of Manning, processes and output of the said group.

• Assist in implementation of Brand/ Product initiatives for the network and Applicators and end consumers

• Marketing support for activation teams, performance monitoring for activation team and agency and plan the activation calendar.

Qualification and Experience Requirements              

a                                                                                                                                 

• Bachelor's degree in Marketing Management or business-related field from a recognized University; additional education or certification in sales and marketing is a plus.

• 0-2 years of experience in marketing role.

• Brand and product Management

• Communication and Sales Promotion

• Strong analytical skills

• Consumer research/insights

Preferred Qualifications:

 • Experience in B2B or B2C sales and marketing.

 • Familiarity with SEO, email marketing, and social media advertising.

 • Knowledge of marketing analytics tools like Google Analytics or Meta Ads Manager.

• Able to work in matrix structure as learning/adapting from other AP Global units and coordination with Central Marketing will be a key requirement

Behavioural Competencies 

• Communication

• Creativity

• Attention to Detail 

• Collaboration

• Time Management

• Adaptability

• Problem Solving

How To Apply

Review of applications will begin as soon as they are received, and only complete applications will be considered. If an outstanding applicant is identified early in the search process, we reserve the right to appoint them before the deadline. For this reason, we encourage interested candidates to apply at the earliest possible time. Due to the high volume of applications, we regret that we will only be able to contact shortlisted candidates. 

Candidates are requested to submit their updated resume and cover letter to open.vacancy@kadiscopaint.com. Please mention the job title “Application – Marketing Representative” in the subject line of the email.