Job title:-  Manager, Marketing

Department Office of the Commerce

Grade Level

Organization: Kegna Beverages S.C

Reports to Director Commerce

Supervises Senior Brand Manager, Manager, Research and Insight, Manager, Innovation, Manager, Event Marketing and Manager, Digital Marketing

Introducing Kegna Beverages S.C. – A New Era in Ethiopian Brewing

Kegna Beverages S.C. is a pioneering Ethiopian-owned beverage company committed to delivering premium-quality drinks that celebrate local heritage and innovation. Kegna Beverages has established one of East Africa’s most advanced brewing facilities, spanning over 110 hectares.

The company officially launched its flagship product, Kegna Beer, a premium lager brewed with both local and internationally certified ingredients. With a 5% ABV, Kegna Beer is available in Ethiopian taste preferences.

With vision of becoming one of the leading beverage companies in Ethiopia and beyond by 2040.The company also plans to expand its portfolio to include malt drinks, energy drinks, soft drinks, juices, and mineral water.

Job summary

The marketing manager is responsible for the development of marketing strategy that best helps the realization of the company’s mission vision and business objective. He/ She leads, coordinates and monitors all marketing activities of the company. Initiates research that incorporates the macro and micro environment to get a clear understanding of the market conditions and uses it as a base to make all marketing decisions.

1. Plans, organizes, administers, directs and controls all the market development and brand management operations.
2. Prepares overall marketing strategy.
3. Develops and implements strategies to expand existing market penetration and enter new markets and related new business without mission drifts.
4. Conducts periodical market research and analysis the market trend.
5. Conduct competitor intelligence and identify their trends
6. Designs brand management strategies and ensures the brand of kegna has proper place in the mind of the customers
7. Conducts feasibility and market studies on new brands and new routes etc.
8. Develops, implements and manages marketing budget.
9. Conducts market research on the proper advertisement/ promotion of the company’s product.
10. Designs strategies to increases revenue generation and market share.
11. Performs other similar tasks as assigned by the Commercial Director.

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JOB SPECIFICATION

Position Requirement

1. Academic requirement: MA/MSC/BA/BSC in Marketing Management      or related fields of study
   1. Work experience: 8/10yrs/ experience out of which 3/4 years should be in managerial position(s) in Beverage Industries.
2. Additional Competencies:
   1. Strategic thinking
   2. Partnership and public image building
   3. Market research and intelligence
   4. Brand promotion
   5. Result and people-oriented
   6. Emotional maturity
   7. Strong influencing and persuasion ability
   8. Strong decision-making skills
   9. Strong customer orientation
   10. Computer literate in especially business applications

How To Apply

Applicants who fulfill above requirements are invited to apply through  Ethiojobs