Sequa gGmbH is a globally operating non-profit development organisation. Since 1991 sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2025) and reported a turnover of EUR 56 m in 2024.

We are offering a project-based assignment as 

The Project

Within the GIZ Program Special Initiative " Capacity building training in tourism academy ", sequa implements the "The Tourism sector Support Scheme targeting growth orientated Tourism " project for Arba Minch area in Ethiopia. With this, sequa aims to facilitate capacity building and enhancing the job quality and creating new jobs Ethiopian Tourism sector service providers by increasing their competitiveness and quality service so that their services will satisfy the demand on local and international markets. 
Benefiting companies and professional individuals receive flexible and demand-oriented funding consulting, technical training, on areas of different section of the general topics of capacity building. A special focus will be on specialized training program which will be designed to enhance the expertise of professionals in service quality assurance, within the tourism industry. It focuses on key areas that ensure high product standards, competitive service, and effective strategies to execute flow of tourists. The support scheme is expected to contribute to the change the service delivery growth of tourism.
sequa has selected areas of the stakeholders in different levels that have direct benefit for the capacity building to improve their Service through vetting process. These stakeholders provide service including customer service and client management, Entrepreneurship skill, Sales and customer Service. The company aims to enhance service delivery and operational efficiency through professional training in the tourism academy training. sequa is seeking for high level professional expertise to conduct this training, 

The objective of this assignment designed to enhance the skills and knowledge of tour guides through training, equipping them with the necessary expertise to deliver exceptional customer service, client relationship management, in entrepreneurial mindset, Sales skill and  running business in customer Service industry in an ethical manner and develop training manual on the topics to enhance the capacity of the stakeholders engaged in the tourism sector.

Your Tasks / Responsibilities

• The deliverable includes developing training manual, inception report, field visit conducts a three-day training for tour guides and deliver final report 
• The expert or consultancy firm is expected to design and develop the following topics below:
• Desired Intervention areas 
• Identify the existing capacity and entrepreneurial ambitions of the target tour guides especially 
• Developing an entrepreneurial mindset within the tourism sector
• Understanding the fundamentals of tourism business
• Strengthening sales skills relevant to guiding and tourism services
• Enhancing customer service and client relationship management
• Building skills in personal branding and self-marketing

Key Deliverables:

• Inception report: outline of the methodology, training framework, timeline, and any field visit requirements.
• Training Manual: A comprehensive, context-specific manual covering all key training modules.
• Three-Day Training Workshop: Facilitate a practical, interactive training session for selected tour guides.
• Final report: submit a detailed report summarizing the training process, participant feedback, outcomes, and recommendations for future capacity-building initiatives.
   

Location:        Arbaminch/ Jinka, Ethiopia 

Assignment Period:    Oct 2025 – Nov 2025

Working time scope:    up to 10 days 

Project:    SME Support Scheme in the GIZ-Special Initiative "Decent Work for a Just Transition"

Job Code:    ETH-1013 Expert for Entrepreneurship, Sales and customer Service for Tour Guides training

Your Qualification / Skills

• Master’s degree in Entrepreneurship Tourism Management, Business Administration, Marketing, , or related fields, 
• Experience in Tourism business development (legal, financial, marketing aspects)
• Skill Sales techniques (upselling, B2C/B2B selling, closing deals) in customer service 

Your Working Experience

• 5–10 years in Tourism entrepreneurship (e.g., running a tour company or experience-based tourism business)
• Experience working with NGOs, government tourism boards, or donor-funded tourism projects
• Experience in Sales and marketing in the tourism or hospitality industry
• Strong communication and presentation skills in adult learning
• Strong entrepreneurship skill and customer service

How To Apply

please send us a cover letter, your CV in the EuropeAid format, relevant resumes, and your daily fee expectation in ETB. If you apply as a firm, please send your company profile and financial proposal. Please

 provide a clear description of achievements and experience.

The CV template can be downloaded from our website.

Please send us your application by no later than 10/10/2025 to vacancies.eth@sequa.de with the subject line "ETH-1013 – Expert for Entrepreneurship, Sales and customer Service for Tour Guides ".