Job Opportunity: Senior Marketing Officer position available at Laesk Net Trading PLC in Addis Ababa. Sales and Marketing, Business and Administration, Communications, Media and Journalism jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.
Company: Laesk Net Express
Position: Senior Marketing Officer
Abilities
- Strong networking skills with business actors.
- Proven ability to mobilize customers to use express services.
Skills
- Excellent communication skills with corporate clients.
- Strong understanding of working environments and express service systems.
- Good computer literacy, including Microsoft Office applications.
- Experience with Photoshop and social media networking.
Key Responsibilities
- Own strategic planning and execution of 360° marketing campaigns across seasonal, brand, and product initiatives.
- Lead cross-functional campaign planning, aligning messaging, creative assets, and timing across all customer touchpoints.
- Leverage customer data and market insights to build segmentation strategies that enhance personalization and performance.
- Partner with CRM and loyalty teams to grow customer lifetime value and retention.
- Work closely with Creative and Media teams to ensure brand consistency and message cohesion across all platforms—email, paid media, web, social, in-store, etc.
- Analyze campaign performance and customer feedback to continuously optimize marketing efforts.
- Monitor industry trends, competitor activities, and customer behaviors to inform strategic planning.
- Mentor junior team members and contribute to a high-performing, collaborative marketing culture.
Experience
- Proven experience in Express Service, Marketing, and Sales.
- Full understanding of the Express Service ecosystem and operations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 6–8+ years of proven marketing experience (preferably in express, logistics, retail, fashion, or lifestyle industries).
- Deep understanding of omnichannel marketing, brand storytelling, and customer engagement strategies.
- Proven ability to lead complex campaigns with multiple stakeholders and tight deadlines.
- Strong analytical skills with experience in customer segmentation and performance reporting.
- Excellent communication and leadership skills.
- Proficiency with tools such as Google Analytics, Salesforce, Adobe Analytics, or similar platforms.
How To Apply
Interested candidates should submit their detailed CV and a cover letter via email :
laesknettrading@gmail.com
info@laesknet.com
