Job Opportunity: Market Research Analyst position available at Komari Beverage in Addis Ababa. Sales and Marketing jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

Komari, a leading beverage company renowned for its Arada hard seltzer, seeks a Market Research Analyst. This role is instrumental in gaining deep insights into market dynamics, customer preferences, and product performance. The successful candidate will provide critical analysis to inform strategic decisions and drive Komari’s continued success.

Key Responsibilities and Accountabilities 

• Conduct comprehensive customer satisfaction and retail audit - market share research.
• Design and execute surveys using various methodologies to gather actionable insights.
• Analyze survey data to identify trends, preferences, and areas for improvement.
• Develop detailed reports, dynamic dashboards, and engaging presentations based on data analysis.
• Highlight key findings, recommendations, and the impact of trade marketing activations.
• Provide real-time insights into market trends, customer satisfaction, market share, and marketing effectiveness.
• Effectively communicate research findings and insights to internal stakeholders (sales, marketing, trade marketing).
• Answer questions clearly and concisely, supporting responses with data.
• Provide data-driven recommendations to inform decision-making.
• Collaborate with the trade marketing team to evaluate promotional strategies and activations.
• Measure the impact of trade marketing initiatives on sales, brand visibility, and customer engagement.
• Provide insights and recommendations to optimize trade marketing campaigns.
• Complete other responsibilities as assigned by his/her supervisor.

Qualifications and Experience Required 

• Bachelor's degree in Market Research, Statistics, Economics, Business Administration, Computer Science or a related field.
• 3-5 years of proven market research or analytical experience, preferably in the beverage or FMCG industry.
• Strong analytical skills and proficiency in statistical software (SPSS, SAS) and data visualization tools (Tableau, Power BI).
• Excellent communication skills to effectively present complex data to various audiences.
• Detail-oriented with a strong ability to identify trends and insights within large datasets.
• Proven ability to work independently and collaboratively in a fast-paced environment.
• Proactive, self-motivated, and results-oriented with a strong work ethic.
• Team player with the ability to build strong relationships across departments.
• Adaptable and flexible in managing changing priorities and work environments.

How To Apply

Those who meet the above requirements can submit their CV to the following link

Kindly note that only short-listed candidates will be contacted. Link

Female applicants are highly encouraged to apply