Job Opportunity: Sales Representative position available at HEINEKEN ETHIOPIA in Woldia, Amhara. Sales and Marketing jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

Position Title: Sales Representative

Locations: Woldia

Application Closing Date: December 10, 2025

Job Purpose:

The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.

Key Responsibilities

• Manage master data and oversee horizontal expansion.

• Implement PICOS strategies and drive sales orders.

• Manage forward stock and push essential SKUs while ensuring FIFO stock movement.

• Collaborate with service providers to enhance performance.

• Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.

• Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.

• Complete outlet execution check and ensure perfect execution during visits.

• Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.

• Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.

• Ensure optimal placement of visibility materials both inside and outside outlets.

• Utilize SEM, B2B order generation, and customer management tools effectively.

• Manage loyalty schemes and enhance customer engagement.

• Execute deployment plans and conduct regular checks on assets.

• Plan and select outlets for promotions, implementing and evaluating their impact.

• Deploy point-of-sale materials and activate outlets with customer drivers.

• Collaborate with trade marketing for promotional proposals and follow up on implementation.

• Gather and report on competitor activities, pricing, and promotional strategies.

• Conduct regular market checks within the beverage industry.

• Conduct routine problem-solving visits to all retailers in the territory.

• Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.

• Drive account development and maintain RQC management.

• Provide daily reports on crate inventory and sales activities through the Area assigned

• Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.

• Ensure proper maintenance and safety of all company property assigned to the role.

• Achieve sales volume objectives by brand and SKU for the assigned territory.

• Execute approved sales schemes and ensure comprehensive product representation across all outlets.

• Negotiate at retail outlets for visibility and POS materials to enhance sales performance.

• Perform other activities as assigned by the supervisor.

Job Requirements

Experience

• 1-3 years of experience in related experience

• Experience in FMCG will be an added advantage 

• Language Skills – Base Town speaking language is mandatory

Education

• Degree (BSc or BA Degree)

How To Apply

Interested applicants can apply through: https://careers.theheinekencompany.com/job-invite/148649/

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!