Job Opportunity: Senior Marketer (Digital & Retail Focus). position available at AZ Pipe Manufacturing in Addis Ababa. Customer Service, Sales and Marketing jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.
As a Senior Marketer, you will be the strategic lead for our omni-channel marketing initiatives. Your mission is to create a seamless customer journey that drives both high-intent digital traffic and physical retail footfall. You will oversee a multi-million dollar budget, manage a team of specialists, and leverage cutting-edge MarTech to scale our brand’s market share.
1. Strategy & Planning
- Develop and execute the annual and quarterly marketing and commercial strategies, making sure digital initiatives support retail performance.
- Keep a pulse on the market through research, competitor analysis, and pricing reviews to guide campaigns and outlet tactics.
- Manage marketing budgets, making every dollar count across ads, promotions, and retail activities.
- Prepare integrated reports combining outlet sales performance, digital metrics, and campaign results for senior management.
- Drive cost-efficiency in all marketing and retail operations, constantly seeking ways to maximize Return on Marketing Investment.
2. Digital Marketing & Content Leadership
- Own the company’s entire digital footprint, from the website to social media, to boost brand visibility and generate qualified leads.
- Oversee the creation and promotion of engaging content posts, graphics, videos, product sheets across all platforms.
- Track performance metrics (reach, engagement, conversions, web traffic), analyze trends, and optimize campaigns for better results.
- Support targeted digital and traditional advertising campaigns, managing content calendars and creative planning.
3. Sales Outlet Management
- Ensure smooth daily operations and profitability of all designated sales outlets/showrooms.
- Set and monitor sales targets, coaching teams to achieve and exceed them.
- Maintain high standards for visual merchandising, branding, and customer experience in all physical locations.
- Coordinate closely with logistics to manage inventory, minimize stockouts, and ensure timely order processing.
- Oversee accurate order fulfillment from quotation to delivery.
4. Customer Service & Relationship Management
- Handle complex customer inquiries and complaints professionally, across both digital and retail channels.
- Ensure outlet staff are fully knowledgeable about all products, specifications, and promotions.
- Follow up with customers to foster repeat business and gather feedback to improve products and services.
5.Business Development & External Relations
- Actively seek new business opportunities through market visits, networking, and direct customer outreach, acting as the primary representative for key commercial accounts (this includes the necessary outdoor work).
- Manage the full lifecycle of all commercial tenders and B2B proposals, including preparation, submission, negotiation, and subsequent contract finalization.
- Build and maintain robust relationships with key commercial partners, vendors, and strategic external stakeholders to support business growth objectives.
6.Sales Outlet Management (Team Development):
Mentor, train, and performance-manage the retail sales staff, fostering a high-performance culture focused on sales conversion and customer satisfaction.
- Experience:
- Minimum 5–8 years of progressive experience in marketing, with a strong focus on Digital & Retail Marketing
- Candidates with 5 years of experience plus an MBA will be considered
- Education:
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field from a recognized / reputable university
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How To Apply
Interested candidates are invited to send their CV to betelhemmekonen@azpipe.com with the subject line:
Senior Marketer (Digital & Retail Focus)
- Applicants with a portfolio demonstrating relevant work are strongly encouraged to include it.
- Proven experience in digital marketing is highly preferable and will be given priority consideration.
