Job Opportunity: Marketing & Sales Head position available at Moyee coffee Rosting plc in Addis Ababa. Sales and Marketing jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

About Moyee Coffee:
Moyee Coffee Roasting Plc is the first multinational coffee roasting company based in Ethiopia and a pioneer in FairChain coffee. As a fully integrated company—from crop to cup—we handle everything from growing to roasting coffee locally. We export premium roasted coffee to international markets and supply top-tier hotels and leading supermarkets across Ethiopia.

Purpose of the Role

To lead marketing and sales strategy for coffee products, café sales, and other commercial businesslines, driving revenue growth, brand visibility, and market expansion.

Key Responsibilities (Main)

• Develop and execute marketing and sales strategy
• Grow café sales, wholesale coffee, and commercial accounts
• Build strong distribution, B2B, and institutional sales channels
• Lead marketing campaigns and brand positioning

Detailed Responsibilities

Sales & Business Development

• Develop sales plans for café, roasted coffee, bulk, and commercial customers
• Identify and secure B2B clients (hotels, offices, retailers, distributors)
• Negotiate contracts, pricing, and partnerships
• Monitor sales performance and market trends

Marketing & Brand Management

• Develop marketing campaigns (digital, promotions, events)
• Strengthen brand presence and customer engagement
• Coordinate product launches, promotions, and seasonal offers
• Manage social media, advertising, and customer promotions

Team & Channel Management

• Lead and supervise sales & marketing team
• Set targets, KPIs, and performance reviews
• Coordinate with operations, café managers, and supply chain

Reporting & Strategy

• Prepare sales forecasts, budgets, and performance reports
• Analyze competitors, pricing, and customer behavior
• Recommend new markets, products, and growth opportunities

Qualification & Experience Requirements

• Bachelor’s Degree or above in Marketing, Business Administration, Management, or related field
• Minimum 6 years experience in sales & marketing, with 4+ years in a leadership role
• Proven experience in coffee, FMCG, food & beverage, or commercial sales
• Strong negotiation, analytical, and strategic skills
• Experience in B2B, institutional, and distributor sales is highly preferred
• Strong communication and leadership skills

How To Apply

Application Procedure

Review of applications will begin as soon as they are received and only complete applications will be considered. In the event that an outstanding applicant is identified early in the search process,

we reserve the right to appoint them before the deadline. For this reason, we encourage interested candidates to apply at the earliest possible time. Due to the high volume of applications, we regret that we will only be able to contact shortlisted candidates.

Application Instructions

Candidates are requested to submit their updated resume and cover letter to “recruitmentmoyeegroup@gmail.com”.
Please mention the job title “Marketing and Sales Head” in the subject line of the email.