Job Description
Animal Feed Sales Manager
Company: Pramukh Agro Industry Plc
Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Salary: Negotiable, with attractive benefits
Application Deadline: October 25, 2026
About the Job
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Pramukh Agro Industry Plc is looking for an experienced and results-oriented Animal Feed Sales Manager to lead its sales activities, develop market strategies, manage key customer relationships, and drive the growth of its poultry feed business.
The position will be responsible for sales planning, market analysis, pricing, team leadership, key account management, technical customer support, and providing management with timely market and business insights.
Key Responsibilities
1. Planning and Market Analysis
Track local competitor pricing, industry trends, and changes in poultry production demand.
Prepare short-term and long-term budgets and sales forecasts.
Analyze financial, production, and sales performance and provide management with insights on the overall performance of the company.
Conduct sensitivity analysis for different future business scenarios.
2. Sales Strategy
Develop and execute comprehensive sales strategies to achieve volume, revenue, and market share targets for poultry feed products.
Identify new market opportunities and strengthen existing sales channels.
3. Reporting
Prepare and submit regular sales reports to management.
Highlight key challenges and provide practical recommendations for addressing them.
Consolidate departmental reports and submit them to the Board as required.
4. Key Account Management
Build and maintain strong relationships with large commercial poultry farms, integrators, distributors, and feed retailers.
Develop existing accounts and identify opportunities for business growth.
5. Pricing and Market Intelligence
Monitor and manage market pricing to support competitiveness and operational efficiency.
Ensure management has up-to-date competitor pricing information for decision-making.
Analyze market price reports and recommend corrective actions when necessary.
Monitor changes in relevant laws and regulations and assess their potential impact on the company.
Gather market intelligence and monitor competitor activities and processes.
6. Legal Case Follow-Up
7. Team Leadership
Lead, coach, and motivate regional sales representatives to improve market coverage and sales conversion.
Lead the sales team and store team and promote a strong, efficient, and collaborative working culture.
Conduct weekly team review meetings, both collectively and on a one-to-one basis where required.
Conduct weekly coordination meetings with the Production team to ensure smooth and coordinated operations.
8. Technical Support
Provide on-farm technical advice related to poultry feeding programs, flock performance, and nutritional requirements.
Ensure customers receive appropriate and periodic technical training.
9. Reporting and Coordination
Job Requirements
Qualifications and Experience
Bachelor’s degree in Animal Science, Agriculture, Agribusiness, Marketing, or a related field.
3–5+ years of proven experience in agricultural or animal feed sales, including at least 2 years in a leadership or managerial position.
Strong understanding of poultry nutrition, feeding stages, and farm management practices.
Previous experience in the animal feed or related agricultural industry is highly preferred.
Strong negotiation, strategic thinking, public speaking, and interpersonal skills.
Strong sales leadership and team management abilities.
Ability to analyze market, sales, and business performance data.
Willingness and flexibility to travel regularly to customer farms and agricultural cooperatives.
How To Apply
Application Instructions
Interested and qualified candidates should submit the following documents:
Cover Letter addressed to the Human Resources Manager, Pramukh Agro Industry Plc, clearly indicating the position applied for.
Updated CV, including the names and contact information of two professional referees.
Copies of educational credentials, including degree certificates, academic transcripts, and relevant professional certificates.
Application Deadline: October 25, 2026
How to Apply:
Send your application by email to hr.ethiopia@etgworld.com
