Sales Engineer – AMMANN Products

Job Description

RIES Engineering Share Company invites qualified and experienced professionals to apply for the following position.

Position Details

• Job Title: Sales Engineer – AMMANN Products
• Grade: 12 (or as per company scale)
• Department/Division: Sales Department – Heavy Equipment Division
• Required Number: 1
• Duty Station: Addis Ababa, Ethiopia, with travel throughout the country
• Reports To: Heavy Equipment Manager

Job Purpose

The Sales Engineer will drive sales of AMMANN road construction and compaction equipment across Ethiopia by developing new business opportunities, building strong customer relationships, and achieving sales targets. The role also involves working closely with customers, contractors, internal teams, and the AMMANN regional team to strengthen the brand and grow the business.

Major Duties and Responsibilities

3.1. Sales and Business Development

• Develop and implement sales plans to achieve agreed targets for AMMANN equipment, spare parts, and related services.
• Identify and pursue business opportunities with road construction contractors, infrastructure developers, equipment rental companies, government projects, and other potential customers.
• Manage the sales process from initial enquiry and quotation through negotiation, order confirmation, and delivery follow-up.

3.2. Market Development and Brand Promotion

• Monitor market trends, customer needs, competitor activities, and upcoming infrastructure projects to identify opportunities for business growth.
• Promote AMMANN soil compactors, tandem rollers, pneumatic tyre rollers, asphalt pavers, and other available products through customer visits, presentations, demonstrations, and field trials.
• Build relationships with contractors, consultants, project owners, procurement teams, and other key stakeholders to strengthen AMMANN's brand visibility and market share in Ethiopia.

3.3. Customer Relationship Management

• Develop and maintain strong relationships with existing and prospective customers through regular visits, effective communication, and a clear understanding of their equipment needs.
• Prepare customer-specific quotations and commercial proposals, negotiate prices and terms within approved limits, and follow up on sales opportunities.
• Maintain accurate customer records, including contact details, project information, equipment requirements, sales history, and future purchasing plans.

3.4. Product Knowledge and Technical Sales

• Develop a sound understanding of AMMANN equipment specifications, applications, features, and competitive advantages to recommend suitable solutions to customers.
• Explain the technical and commercial benefits of the equipment, emphasizing productivity, reliability, operating efficiency, serviceability, and total cost of ownership.
• Coordinate with AMMANN product specialists and internal technical teams to respond to complex enquiries, prepare product comparisons, and arrange demonstrations.

3.5. Sales Planning and Reporting

• Prepare sales plans, customer visit schedules, sales forecasts, and annual budgets in coordination with management.
• Maintain an updated sales pipeline covering enquiries, quotations, negotiations, expected order dates, and sales probabilities.
• Submit timely reports on sales performance, order intake, deliveries, market developments, competitor activities, and customer payment status, and participate in periodic business reviews.

3.6. After-Sales and Spare Parts Coordination and Commercial Administration

• Coordinate with service and spare parts teams to ensure appropriate customer support, identify additional sales opportunities, and encourage repeat business.
• Prepare accurate quotations and sales documentation, and follow up on purchase orders, payment terms, outstanding payments, and delivery schedules.
• Work closely with finance, logistics, service, management, and other relevant teams to ensure smooth order execution and compliance with company policies and approved commercial procedures.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed targets, including:

• Achievement of sales targets, revenue objectives, and order intake.
• Acquisition of new customers and development of existing key accounts.
• Conversion of enquiries and quotations into confirmed orders.
• Growth of AMMANN's market presence and sales pipeline in Ethiopia.
• Number of customer visits, demonstrations, and qualified business opportunities generated.
• Sales growth in spare parts and related services in coordination with the after-sales team.
• Customer satisfaction, retention, and repeat business.
• Accuracy of sales forecasts and timeliness of reporting.
• Compliance with approved pricing, profit margins, payment terms, and collection procedures.

Education

• Bachelor's Degree Mechanical Engineering, Automotive Engineering or related fields  ( Additional BA in Business Administration, Marketing, or a related field is a plus).

Experience

• Minimum 5–8 years of experience in construction equipment, heavy machinery, or related sales.
• Proven skills in equipment sales, marketing, and business development, preferably in Ethiopia.
• Experience working with road contractors, infrastructure projects, rental companies, or government clients is an advantage.
• Knowledge of soil compactors, rollers, asphalt pavers, and other road construction equipment is highly desirable.
• Experience with international equipment brands or authorized dealerships is an added advantage.

Required Competencies

• Strong sales, negotiation, communication, and customer relationship skills.
• Ability to identify new business opportunities and grow customer accounts.
• Good understanding of pricing, profit margins, and commercial terms.
• Ability to understand technical products and explain their benefits to customers.
• Good planning, reporting, forecasting, and problem-solving skills.
• Self-motivated, trustworthy, target-oriented, and able to work independently and as part of a team.

Technical Knowledge and Skills

• Good knowledge of construction equipment and road construction applications.
• Proficiency in Microsoft Office and sales management tools.
• Ability to prepare quotations, sales proposals, forecasts, and reports.
• Fluency in English is required; knowledge of Amharic or other Ethiopian languages is an advantage.
• A valid driving licence is an advantage.

Other Requirements

• Willingness to travel across Ethiopia to visit customers and project sites.
• Ability to meet sales targets, manage multiple opportunities, and meet deadlines.
• Professional, customer-focused, and committed to building long-term business relationships.

Interested and qualified applicants are invited to submit the following documents:

• Application letter.
• Updated CV.
• Copies of relevant educational and professional credentials.
• A brief summary of relevant construction equipment sales experience, major sales achievements, and customer segments handled.

Application Deadline: Within 7 working days from the date of this announcement.

Email: jobs@riesethiopia.com

Only shortlisted candidates will be contacted