We are looking for a talented and experienced Senior Copywriter to develop compelling copy, innovative campaign concepts, and impactful brand messaging across multiple platforms. The ideal candidate has strong storytelling skills, a deep understanding of advertising and branding, and the ability to turn creative briefs into engaging communication that connects with target audiences.
The Senior Copywriter will take ownership of copy development, contribute to creative strategy, maintain high content standards, and collaborate with designers, account teams, and other creatives to deliver effective campaigns. The role also involves reviewing copy, mentoring junior writers, and ensuring consistency in brand voice and creative quality. s.
Develop clear, engaging, and persuasive copy for social media, digital advertising, websites, print materials, video scripts, and integrated campaigns
Lead the development of campaign concepts, creative ideas, taglines, headlines, and brand messaging across multiple platforms.
Translate creative briefs and client objectives into strong communication strategies and compelling copy.
Research client brands, industries, competitors, and target audiences to inform creative development and strengthen campaign effectiveness.
Establish and maintain consistent brand voice, tone, and messaging across all communication materials.
Review, edit, and approve copy to ensure accuracy, originality, quality, and alignment with brand guidelines.
Collaborate closely with Creative Directors, designers, account executives, and other team members to develop cohesive and impactful campaigns.
Provide creative guidance, constructive feedback, and mentorship to junior copywriters and support their professional development.
Participate in client presentations, brainstorming sessions, and creative reviews, confidently presenting and explaining copy concepts when required.
Stay informed about advertising trends, digital culture, audience behavior, and emerging creative practices to strengthen campaign ideas.
Manage multiple projects, prioritize assignments, and ensure timely delivery if high-quality creative work.
3–5+ years of experience in copywriting, advertising, content creation, or a related creative role.
Excellent writing, editing, storytelling, and communication skills in English and/or Amharic.
Strong understanding of advertising, branding, campaign development, and digital marketing principles.
Proven ability to develop original campaign concepts and compelling copy tailored to different brands, audiences, and platforms.
Strong creative thinking, research, and problem-solving skills, with excellent attention to detail.
Experience reviewing creative work, maintaining copy quality, and providing guidance to junior team members.
Ability to interpret creative briefs, manage multiple projects, and deliver high-quality work within deadlines.
Collaboration and presentation skills, with the confidence to communicate and defend creative ideas.
Familiarity with social media trends, digital platforms, and current advertising practices.
A strong portfolio demonstrating copywriting ability, campaign concepts, and creative work is required.
