Job Opportunity: Communication Manager position available at Fairteam Trading PLC (Prana Events) in Addis Ababa. Communications, Media and Journalism jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

Role Purpose 

The Communications Manager is responsible for planning, managing, and controlling all internal and external communications related to Prana Events’ exhibitions, trade fairs, conferences, and corporate initiatives. The role ensures consistent messaging, a strong brand narrative, effective media engagement, and high-quality content delivery across all communication channels. 

Within the event and exhibition industry, this role safeguards the credibility, visibility, and professional image of Prana Events and its event brands before, during, and after each event. 

Key Responsibilities 

Strategic Communications Planning 

• Develop and implement comprehensive communication strategies aligned with marketing plans and event objectives. 
• Define messaging frameworks for: 
– Events and exhibitions 

– Exhibitors and sponsors 

– Visitors and industry stakeholders 

– Corporate and institutional communications 
• Ensure communications strategies are adapted for different event formats and industry sectors. 
• Align communications plans with campaign calendars and event timelines. 

Content & Messaging Management 

• Oversee the creation and quality control of all communication content, including: 
– Event announcements and press releases 
– Website and landing page content 
– Email campaigns and newsletters 
– Social media messaging 
– Event guides, manuals, and information materials 

 
• Ensure content accuracy, clarity, tone consistency, and brand alignment. 
• Maintain and manage content calendars linked to event milestones. 
• Ensure messaging supports stakeholder engagement and event objectives. 

Media Relations & Public Relations 

• Build, maintain, and manage relationships with media houses, journalists, and industry publications. 
• Plan and execute media coverage strategies for events and corporate initiatives. 
• Coordinate press briefings, interviews, press conferences, and media invitations. 
• Ensure timely distribution of press releases and media kits. 
• Manage media presence during live events in coordination with operations and marketing teams. 

Digital Communications Oversight 

• Oversee digital communication channels in collaboration with the Digital Marketing Specialist. 
• Ensure consistency of messaging across: 
  – Websites 
– Social media platforms 
– Email marketing tools 
• Guide digital storytelling aligned with event narratives and brand positioning. 
• Ensure real-time communication readiness during live events. 

Team Leadership & Cross-Functional Coordination 

• Provide leadership and guidance to the communications execution team, including: 
– Digital Marketing Specialist 
– Content Creator 
• Assign tasks, review outputs, and ensure quality and deadline adherence. 
• Work closely with the Creative Director to align visual assets with messaging. 
• Coordinate with the Marketing Manager to deliver integrated campaigns. 
• Support the Relationship Manager with tailored communications for key clients, partners, and sponsors. 

Event Lifecycle Responsibilities 

Pre-Event 
• Lead event announcements, launch communications, and promotional narratives. 
• Ensure exhibitors, sponsors, and visitors receive accurate and timely information. 
• Support marketing campaigns with strong, clear messaging. 

During Event 
• Manage live communications, announcements, and media coordination. 
• Ensure real-time updates across digital platforms. 
• Support crisis communication when required. 

Post-Event 
• Coordinate post-event communications, press coverage, and event summaries. 
• Support retention and follow-up communications for future events. 
• Archive communication materials and content assets. 

Reporting & Documentation 

• Track communication performance and media coverage. 
• Prepare post-event communication and media reports. 
• Document messaging frameworks, content assets, and communication guidelines. 
• Maintain up-to-date media contact lists and communication archives. 

Key Performance Indicators (KPIs) 

• Quality and consistency of messaging across all communication channels. 
• Media coverage volume, relevance, and sentiment. 
• Timeliness and accuracy of communications. 
• Stakeholder satisfaction with information flow. 
• Engagement levels across digital communication platforms. 
• Team output quality and adherence to timelines. 

Qualifications & Experience 

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Media Studies, or a related field. 
• 5–7 years of progressive experience in communications, public relations, or corporate communications, preferably within events, exhibitions, media, or service-based industries. 
• Proven experience developing and executing communication strategies. 
• Demonstrated experience managing media relations and press coverage. 
• Experience overseeing digital communication channels and content teams. 
• Experience handling live event communications is highly desirable. 

Skills & Competencies 

• Strong strategic communication and messaging development skills. 
• Excellent writing, editing, and storytelling abilities. 
• Strong media relations and public relations management skills. 
• Ability to manage multiple deadlines in fast-paced event environments. 
• High attention to detail and strong brand discipline. 
• Strong coordination and stakeholder management skills. 
• Digital communication and platform literacy. 
• Crisis communication awareness and problem-solving ability. 
• Leadership, coaching, and team management skills. 
• Proactive, organized, and results-oriented approach. 

Success Profile 

A successful Communications Manager consistently strengthens Prana Events’ brand reputation by delivering clear, timely, and compelling communications across all events and corporate initiatives. Success is demonstrated by: 

• A cohesive, strategy-led communications approach aligned with marketing and event objectives. 
• Consistent, high-quality messaging across all internal and external communication channels. 
• Strong media relationships that result in relevant, positive, and timely coverage. 
• Effective management of live event communications and real-time updates. 
• Clear and reliable information flow to exhibitors, sponsors, visitors, and stakeholders. 
• Strong cross-functional collaboration with marketing, creative, digital, and relationship teams. 
• High engagement across digital platforms and positive stakeholder feedback. 
• Well-documented communication assets, messaging frameworks, and post-event reports that support continuous improvement. 

How To Apply

Please include “Communication Manager” on the subject line of your application