Job Description
Position Overview / Scope of Role:
The Addis Ababa Sales Territory Supervisor is responsible for managing and expanding the Company's sales activities within the Addis Ababa territory. The position supervises Sales Representatives and ensures achievement of sales targets through effective territory planning, customer development, market coverage, sales execution, and performance monitoring.
The role ensures effective coverage of assigned markets, strengthens customer and distributor relationships, identifies new sales opportunities, and coordinates closely with the Marketing & Sales Department Manager, Market Development, Logistics, Warehouse, Finance, and other relevant functions to ensure smooth order fulfillment and sales collection.
Top Roles and Responsibilities:
Addis Ababa Territory Sales Management
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Develop and execute territory sales plans in line with approved departmental targets.
Ensure achievement of assigned sales volume, revenue, and customer coverage targets.
Organize and monitor daily sales activities across assigned areas.
Ensure effective market and route coverage by Sales Representatives.
Identify underperforming areas and implement corrective actions.
Customer and Market Development
Identify and acquire new customers, distributors, retailers, and institutional accounts.
Maintain strong relationships with existing customers.
Monitor customer needs, market trends, competitor activities, and pricing.
Identify opportunities to increase product penetration and market share.
Ensure effective coverage of priority customers and markets.
Sales Team Supervision
Directly supervise and support Addis Ababa Sales Representatives.
Assign territories, routes, customers, and daily sales activities.
Monitor individual sales performance and provide coaching and corrective support.
Ensure sales representatives maintain proper customer records and sales reports.
Promote discipline, accountability, and customer-focused sales practices.
Sales Execution and Order Management
Monitor customer orders and ensure timely coordination with Warehouse and Logistics.
Follow up order fulfillment and delivery to customers.
Coordinate with relevant departments regarding product availability and supply gaps.
Minimize lost sales arising from stock shortages, delayed delivery, or poor sales follow-up.
Sales Collection Coordination
Follow up customer payments in coordination with Finance.
Monitor outstanding customer balances within the assigned territory.
Ensure sales teams properly communicate customer credit and payment issues.
Escalate high-risk or overdue accounts to the Department Manager and Finance.
Sales Reporting and Performance Monitoring
Monitor daily, weekly, and monthly sales performance against targets.
Prepare territory sales reports and provide explanations for major deviations.
Track sales by product, customer, route, and sales representative.
Provide market and customer information to management for decision-making.
Market Intelligence
Collect information on competitor prices, products, promotions, distribution practices, and customer activities.
Identify emerging market opportunities and threats.
Provide practical recommendations for improving territory performance.
Coordination and Customer Service
Coordinate closely with Marketing, Warehouse, Logistics, Finance, and Market Development teams.
Ensure timely response to customer inquiries and complaints.
Support implementation of marketing campaigns and promotional activities within the territory.
Maintain professional relationships with customers and business partners.
Continuous Sales Improvement
Recommend improvements to sales routes, territory coverage, customer acquisition, and distribution practices.
Support initiatives aimed at improving sales productivity and market penetration.
Ensure effective utilization of sales resources within the assigned territory.
Performs other related duties as directed.
Job Requirements
Educational Qualification:
Bachelor's Degree in Marketing, Sales, Business Administration, Management, Economics, or related fields.
Experience:
Minimum 6 years of relevant experience in sales, marketing, distribution, or customer management.
At least 2 years of supervisory or team leadership experience is preferred.
Experience in FMCG, beverage, manufacturing, or distribution businesses is highly preferred.
Critical Criteria / Skills to be Successful in this Role:
Strong sales execution and territory management skills.
Good understanding of Addis Ababa market and distribution channels.
Strong customer relationship and negotiation skills.
Ability to supervise and motivate sales teams.
Strong sales analysis, reporting, and target management skills.
Good understanding of sales collection and order fulfillment.
Strong communication and interpersonal skills.
Proactive, disciplined, accountable, and results-oriented.
Ability to work under pressure and achieve challenging sales targets.
How To Apply
We invite qualified and motivated candidates to apply for our open positions at Great Abyssinia Group. Interested applicants are requested to submit their Application Letter and CV as a single PDF document to corporate-hr@greatabyssinia.com. Please clearly indicate the position you are applying for in the subject line of your email.
We sincerely appreciate your interest in joining Great Abyssinia Group. Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.
Thank you for considering a career with Great Abyssinia Group. We look forward to reviewing your application.
