Category Brand Manager

Job Description

Category Brand Manager has the overall responsibilities to execute brand strategy for one or more key brands/categories through researching, developing, advertising, and promoting the brand in order to create a strong brand that increases profitability, builds customer loyalty, and increase market share for the company.

Roles and Responsibilities 

• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.

  Advertisement

• Participates in the development of the company’s long-term planning that identifies new business opportunities, markets and partners.

• Manages the overall creative process for a single product or group of products and services.

• Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.

• Coordinates regular meetings and preparing regular reports outlining the brands’ performance.

• Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.

• Prepares periodic reports outlining the brands’ performance

• Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stand, road shows to ensure the right message is delivered for their product or service.

• Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.

• Organizes events, photo shoots, launching parties, brand related meetings.

• Participates in creative meetings, including photo and film shoots, trade show exhibitions etc. …

• Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure the company’s brand values and image are followed.

Job Requirements

Qualification requirements

• MBA/BA Degree in Marketing Management or social science field of study.

•  Minimum 6 years for BA and 4 years of experience for MBA in related filed of which three years as Category Brand Manager/Marketing Manager

Competencies:

• Results driven

• Interpersonal and Communications skills

• Professional Excellence

How To Apply

Apply by Filling out the form - https://forms.gle/kbxg3Cyuz6Jdv1fMA     or  through Email - hana.seyum@et.wilmar-intl.com