Job Description

About Us

We are a fast-growing beer and beverage company with big ambitions and an even bigger heart. We are on a mission to brew better experiences – in the glass and in the workplace. As we scale our commercial engine, supply chain, and business support acceleration, we are on the lookout for well-versed and experienced professionals who can help drive our effort for operational excellence.

Job purpose

To build Kegna's brands with consumers what the brands stand for, how they are communicated and how they are experienced.

The role operates within a legal constraint that shapes the whole discipline: above-the-line advertising is prohibited for beer brands in Ethiopia. Every brand-building activity for the beer portfolio is therefore below-the-line, experiential or digital, which puts an unusual weight on events, sponsorships and owned channels.

Key accountabilities

Brand strategy and portfolio: Own brand positioning, architecture and the annual brand plan for the portfolio, including new brands entering the market.

Integrated marketing communication: Plan and deliver integrated communication across below-the-line, experiential and digital channels, and ensure every execution is compliant with Ethiopian advertising law for alcoholic beverages.

Events and sponsorships: Own the events and sponsorship portfolio as the principal brand-building vehicle for the beer brands — selection, negotiation, activation and evaluation.

New product development support: Provide the consumer proposition, naming, pack design and launch communication for products in the NPD pipeline, and lead consumer testing at each gate.

Consumer insight: Commission, interpret and distribute consumer and brand health research, and hold the brand truth for the organization.

Digital and owned channels: Own Kegna's consumer-facing digital presence, community management and content calendar.

Marketing investment control: Manage the consumer marketing budget within approved limits and demonstrate the effectiveness of spend by brand and activity.

Team leadership: Lead and develop the five-post Consumer Marketing function.

Job Requirements

Bachelor's degree in Marketing, Communication, Management or a related field. A postgraduate qualification is an advantage.

Minimum ten years in consumer marketing within FMCG, of which at least four managing brands at managerial level. Beverage or regulated-category experience is a strong advantage.

Brand strategy and architecture · Integrated communication planning · Experiential and sponsorship marketing · Digital and social · Consumer research · New product development · Marketing ROI · Ethiopian advertising regulation

Consumer empathy · Creative judgement · Commercial discipline · Agency leadership · Collaboration · Coaching and team development

Occasional travel and weekend or evening work around events.

How To Apply

Interested and qualified applicants who meet the above criteria are invited to submit their applications explaining their suitability for the role through Ethiojobs within ten (10) days. Kegna Beverages S.C is an equal opportunity employer. Only short-listed candidates will be contacted for technical assessment and/or interviews.