Develop Sales and Marketing Strategies that foster the business performance and ensures competitive Market advantage
Strong Analytical skill in understanding the market move and gain upper hand in the product and service sales Competition
Monitor Sales Manager to analyze and determine the most important accounts
Ensure sales capability via comprehensive training agenda, best practice tools transfer, and system development & sustain business and fuel Return growth.
planning, development and communication of sales strategies (Route to Market and Channel Strategies) through sales organization.
Provide effective leadership in the translation and execution strategies into impactful programs that will aid the achievement of defined business objectives across all product categories in all areas and routs.
Ensure market brand development within all channels in all Place across a variety of strategies including product launches, public relations and communications efforts, setting up displays and implementing customer loyalty programs.
Support Marketing Team to develop initiatives, and thereafter, coordinate the execution and oversee the implementation of all programs designed to increase visibility and ultimate off-take of the company’s product range in the assigned commercial Areas by the sales force.
Lead to control and monitor trade investments and Point of Purchase infrastructure utilization and coordinate the execution of initiatives by the entire sales team in all trade channels.
Develop the company’s trade promotional plan and communicate key details of such plans (product, price, pack and events) to key Customers and channels and the all-trade channels.
Coordinate, execute and evaluate sales performance to achieve maximum returns.
Ensure alignment between the sales team and the Marketing organization and initiatives, including budget management
Generate ideas to monitor and improve processes to link all sales & Marketing Work closely with external partners to provide category and shopper insights to drive performance.
Liaise with the Consumer Marketing Intelligence to improve processes that link corporate brand building activities and product development activities with Sales activities and forecasting.
Collect, and supply the necessary information to Top management understand sales performance by territory and cluster areas.
Plan, organize, and implement the various sales initiatives
Monitor customer trends and recommend sales initiatives to take advantage of emerging and existing customer motivations.
Managing change processes to continuously improve the performance, processes and systems of Both sales and Marketing departments.
