Director Sales

Job Description

Job Purpose

Responsible for the overall sales, business development, dealer network, market expansion, revenue and profitability of the Three-Wheeler business in Ethiopia. The position requires a highly target-driven leader capable of aggressively expanding market share and building a strong, profitable distribution network.

Key Responsibilities

• Develop and execute the annual Three-Wheeler sales and business strategy.

• Achieve monthly, quarterly and annual sales, revenue and profitability targets.

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• Develop and expand the dealer network across Ethiopia and improve dealer productivity.

• Identify new territories, markets, dealers and business opportunities.

• Develop institutional, fleet, corporate and bulk sales.

• Build relationships with banks and microfinance institutions to facilitate customer financing.

• Monitor competitors, pricing, products, market trends and customer requirements.

• Manage sales team performance, recruitment, training, targets and productivity.

• Establish dealer-wise, territory-wise and salesperson-wise sales targets.

• Monitor dealer stock, inventory ageing, sales pipeline and stock rotation.

• Coordinate with Finance on collections, dealer credit and receivables.

• Coordinate with After-Sales to ensure customer satisfaction and quick resolution of complaints.

• Lead product launches, roadshows, dealer events and market activation programmes.

• Provide accurate sales forecasts and regular business reports to management.

• Ensure strict compliance with company pricing, discount, credit and commercial policies.

Key KPIs

1. Sales Target Achievement

2. Revenue & Gross Margin

3. Dealer Network Expansion & Productivity

4. Market/Territory Expansion

5. Fleet & Institutional Sales

6. Stock Rotation & Inventory Management

7. Collections & Receivables

8. Forecast Accuracy & Reporting

9. Team Productivity & Development

Authority & Accountability

The Sales Director will have responsibility for the commercial performance and growth of the Three-Wheeler business and shall operate within approved company policies and delegated financial/commercial authority.

Unauthorized discounts, credit commitments, pricing changes, financial commitments or contractual obligations shall not be permitted.

Core Success Measure

Build a high-volume, profitable and sustainable Three-Wheeler business in Ethiopia through aggressive sales growth, dealer expansion, territory development, fleet/institutional sales and disciplined commercial management.

Job Requirements

Candidate Profile

• Bachelor's degree in Business, Marketing, Commerce, Engineering or related field; MBA preferred.

• 10–15 years of sales experience, preferably in automotive, three-wheelers, two-wheelers, commercial vehicles or distribution.

• Minimum 5 years in a senior sales leadership role.

• Strong experience in dealer development, market expansion and fleet/institutional sales.

• Strong commercial, negotiation, analytical and leadership skills.

• Excellent English communication; Amharic proficiency preferred.

• Willingness to undertake extensive travel across Ethiopia.

How To Apply

Please connect with us with your updated profile mentioning experience in automobiles.