Lead Generation Officer

Job Description

Job Summary

Vertex SACCO Ltd. is looking for a Lead Generation, Qualification & Nurturing Officer to join its Marketing & Business Development team. The successful candidate will be responsible for building and managing a consistent pipeline of potential members and customers by identifying prospects, generating and capturing leads, qualifying opportunities, nurturing interested prospects, and transferring sales-ready opportunities to the Conversion & Sales team.

The position plays a critical role in managing the front end of the commercial funnel: Prospect → Lead → Qualified Lead → Nurtured Lead → Sales-Ready Opportunity.

Job Requirements

• Education: Bachelor's Degree in Marketing Management or with related field of study

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• Experience: Minimum of 1 year

• Quantity Required: 2

• Salary: Net 10,000.00 birr

Duties and Responsibilities

• Generate leads through digital, telephone, referral, field, event, partnership, and other approved channels.

• Identify and segment prospects according to target markets and product needs.

• Capture accurate and complete lead information in the approved CRM/database.

• Qualify leads based on need, interest, eligibility, capacity, timing, and purchase/member intent.

• Score and prioritize leads to ensure high-potential opportunities receive timely attention.

• Conduct structured follow-ups and nurture prospects who are not yet ready to engage with Sales.

• Manage inbound inquiries from social media, websites, campaigns, events, and referrals.

• Build prospect lists and develop new lead sources.

• Support field campaigns, activations, events, and community outreach activities.

• Reactivate suitable dormant or previously interested leads.

• Maintain accurate lead status, follow-up dates, next actions, and interaction records.

• Transfer qualified, sales-ready opportunities to the Conversion & Sales team with complete and accurate information.

• Track lead sources, pipeline status, lead aging, and campaign performance.

• Provide feedback to Marketing and Sales to improve lead quality and conversion.

• Maintain confidentiality and protect customer, member, prospect, and company information.

Skills & Competencies

• Strong lead generation and prospecting skills.

• Ability to qualify, prioritize, and score potential customers.

• Excellent communication, customer engagement, and persuasion skills.

• Strong follow-up and relationship-building abilities.

• Good CRM and data management skills.

• Target-oriented mindset and commercial awareness.

• Resilience and ability to handle rejection professionally.

• Strong problem-solving and teamwork skills.

• High level of professional integrity and attention to detail.

How To Apply

Submit your application and CV along with supporting documents via email: vertexsacco@gmail.com