MARKETING OFFICER

Job Description

JOB VACANCY ANNOUNCEMENT

MARKETING OFFICER

ABOUT US

Temerachi Coffee Export sources and exports specialty coffee to buyers around the world. We are looking for a creative and driven marketing officer to build our brand, find new international buyers, and grow our global sales.
PURPOSE OF THE ROLE

To promote Temerachi coffee in international markets, generate qualified buyer leads, and build a strong, recognizable specialty coffee brand, while also managing the marketing activities of our sister companies: local coffee supplier Moges Girma, MOANY Printers PLC, and Shengo Coffee Trading PLC.

KEY RESPONSIBILITIES

• The key responsibilities and all other sections of this vacancy also apply to our sister companies (local coffee supplier Moges Girma, MOANY Printers PLC, and Shengo Coffee Trading PLC).
• Develop and implement annual marketing and export promotion plans for target markets (Europe, Asia, Middle East, North America, and others)
• Define the company's positioning and differentiate our coffee from other Ethiopian exporters through quality, origin, traceability, and branding
• Participate in national coffee expos to advocate and promote Temerachi specialty coffee experimental lots
• Research international markets, buyer trends, pricing, and competitors
• Identify and approach new importers, roasters, and distributors, and build and maintain a database of at least 100 qualified international buyers
• Use LinkedIn, trade directories, expos, and other channels to find and professionally introduce our products to importers and roasters in Japan, Europe, the United States, and other markets
• Prepare sample shipments, product profiles, cupping notes, and price offers for buyers
• Follow up every sample shipment until the buyer gives feedback and a decision, and convert prospective buyers into regular customers through the full sales process (first contact, samples, price offer, negotiation, order, and repeat orders)
• Manage the company website, social media (LinkedIn, Instagram, etc.), email campaigns, and online presence
• Create marketing materials such as catalogues, brochures, presentations, photos, and videos
• Plan participation in international coffee fairs, trade shows, and virtual events (e.g. SCA Expo, Specialty Coffee events)
• Coordinate with the sales and export team to follow up leads and support negotiations
• Plan and carry out marketing and sales campaigns to sell available export lots within set timeframes, defining target customers, channels, how buyers will be approached, and how follow-up will be managed
• Tell the story of our coffee, farmers, origins, processing stations, and sustainability efforts through content that shows product quality
• Set monthly marketing targets, measure results using digital and sales indicators (such as leads generated, samples sent, conversion to orders, and campaign reach), and prepare monthly marketing reports
• Manage the marketing budget and external service providers (designers, photographers, agencies)
• Gather customer feedback and share market insights with management
• Organize and coordinate marketing activities across the company and its sister companies, and support the team to achieve agreed targets

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, International Business, Communications, or a related field
• Minimum 5 years of marketing or business development experience, preferably in coffee, agriculture, food products, or international trade (export)
• Proven record of at least one successful marketing project with measurable results (for example, new buyers acquired, sales growth, or campaign reach)

REQUIRED SKILLS AND ATTRIBUTES

• Excellent written and spoken English; other languages (Arabic, French, Chinese, German, etc.) are an advantage
• Strong knowledge of digital marketing, portal management, social media (especially LinkedIn for B2B prospecting), and content creation
• Skills in design and presentation tools (e.g. Canva, Adobe tools, PowerPoint)
• Good understanding of B2B sales, international buyer acquisition, and international trade basics
• Strong communication, negotiation, and relationship-building skills
• Ability to prepare and present a practical sales and marketing plan for a given business case (for example, selling an available lot of specialty coffee within three months)
• Ability to analyze markets, plan marketing strategy, set targets, and measure marketing performance using digital tools and analytics
• Creative, organized, and able to work independently
• Willingness to travel internationally when needed

ADDED ADVANTAGES

• Knowledge of specialty coffee, cupping, and certifications (Organic, Fairtrade, Rainforest Alliance, etc.)
• Experience with CRM tools and email marketing platforms
• Existing network among coffee buyers or roasters

WHAT WE OFFER

• Salary: Based on organization scale
• Benefits: as per the organization scale

SELECTION PROCESS

• Shortlisted candidates will take a written examination and an interview. The examination covers:
• Personal background and relevant experience (including coffee, agriculture, food products, or international trade)
• Marketing strategy and business development for international buyers
• Digital marketing and branding, including LinkedIn and content creation
• International B2B sales and customer acquisition, including a practical business case
• Leadership, target setting, and personal commitment

Interested and qualified candidates should submit: CV, cover letter, portfolio or samples of marketing work (if available), educational certificates, and experience letters.

Submit applications to: eyob@temerachicoffee.com and natnael1621@gmail.com until November 18/2026 quoting the position title "Marketing Officer" in the subject line.

Only shortlisted candidates will be contacted. Temerach Coffee Export is an equal