Marketing Specification Manager

Job Description

 About The Job

Grace Construction Chemicals is a leading Ethiopian chemical manufacturing company that produces high-quality waterproofing chemicals, concrete admixtures, and finishing products. Operating under the brand name Darma, we provide specialized solutions to strengthen, protect, and restore structures across the country.

Job title- Marketing Specification Manager

Terms of employment-Full time

Location-Addis Ababa-/HO/

Salary and Benefits-Attractive salary with additional benefits

Required No. 1

Role Purpose

This role exists to win projects before pricing starts. Marketing here is not promotion.
It is specification influence, technical positioning, and demand shaping.

Core Accountability Areas

 The Marketing & Specification Manager is accountable for:

1. Product specification acceptance

2. Consultant and engineer influence

3. Technical marketing content

4. Brand credibility in the professional market

5. Long-cycle demand creation

Key Responsibilities

    A. Specification & Consultant Engagement

• Build relationships with consultants, designers, and engineers

• Push company products into project specifications

• Secure approvals and vendor listings

• Track specification success rate

B. Technical Marketing Content

• Develop:

• Technical brochures

• Datasheets

• Method statements

• Case studies

• Ensure accuracy and consistency

• Support tender submissions with compliant documentation

C. Market Positioning

• Define product positioning per segment

• Align messaging with project realities

• Protect premium products from price erosion

• Maintain professional brand image

D. Campaign & Launch Support

• Support new product launches

• Run targeted technical seminars and site demos

• Coordinate with Technical Sales Engineers

• Measure campaign impact

E. Market Intelligence

• Track competitor products and positioning

• Monitor specification trends

• Provide strategic insights to management

Decision Authority

• Approve technical marketing materials

• Prioritize specification targets

• Recommend product positioning strategies

• Reject misleading or low-quality content

KPIs

• Number of projects specified

• Specification-to-order conversion

• Consultant engagement coverage

• Brand credibility indicators

• Content utilization by sales

Job Requirements

Qualifications & Experience

• Bachelor’s degree in Engineering, Architecture, or Marketing

• 6+ years’ experience in B2B or construction-related marketing

• Strong technical understanding

• Ability to influence professionals

1. Required Competencies

• Strategic thinking

• Technical communication

• Professional credibility

• Influence without authority

• Analytical judgment

How To Apply

Interested applicants who meet the above requirements are invited to submit their application, CV, and supporting documents via email to Graceconstructionchemicals@gmail.com Please indicate "Marketing Specification Manager" in the subject line of your email.