Sales and Marketing Manager - Great Abyssinia PLC

Job Description

Position Overview / Scope of Role

The Marketing & Sales Department Manager is responsible for developing and implementing marketing and sales strategies to increase revenue, expand market presence, strengthen customer relationships, and improve the company's commercial performance.

The role oversees market development, sales planning and execution, customer acquisition and retention, product positioning, sales team performance, and coordination with production, supply, and distribution functions to ensure effective product availability and customer service. The position is also responsible for identifying new business opportunities, monitoring sales performance, and supporting the achievement of the company's growth and profitability objectives.

Top Roles and Responsibilities

Marketing Strategy and Business Development

• Develop and implement marketing strategies and plans aligned with the company's business objectives.
• Identify new markets, customer segments, distribution opportunities, and potential business partnerships.
• Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.
• Strengthen product positioning, brand visibility, and market penetration.
• Recommend marketing initiatives to improve competitiveness and customer demand.

Sales Management and Revenue Growth

• Develop sales plans, targets, and territory coverage strategies in line with approved business plans.
• Lead sales activities to achieve revenue, volume, market expansion, and customer acquisition targets.
• Monitor sales performance and take corrective action where results fall below expectations.
• Identify opportunities to increase sales volume, improve distribution coverage, and strengthen market share.
• Ensure effective follow-up of sales orders, deliveries, and customer commitments.

Customer Relationship Management

• Develop and maintain strong relationships with key customers, distributors, retailers, and other business partners.
• Identify and pursue new customers while strengthening existing customer relationships.
• Address customer concerns and coordinate timely resolution of sales and service issues.
• Monitor customer satisfaction and recommend measures to improve retention and repeat business.
• Support effective management of customer accounts and commercial relationships.

Sales Operations and Collection Follow-up

• Monitor sales transactions, outstanding receivables, and customer collection performance in coordination with Finance.
• Ensure sales activities comply with approved pricing, credit, discount, and sales authorization policies.
• Coordinate with Finance and relevant departments to address overdue customer balances.
• Monitor sales team productivity, territory coverage, customer visits, and achievement of assigned targets.

Sales, Supply and Distribution Coordination

• Coordinate with Production, Stores, Procurement, and other relevant functions to align product availability with market demand.
• Monitor stock availability and communicate sales forecasts and market requirements to the concerned departments.
• Follow up on customer orders, product deliveries, and distribution-related challenges.
• Identify supply and distribution gaps affecting sales performance and recommend corrective actions.

Performance Monitoring and Reporting

• Prepare and submit periodic sales and marketing plans, performance reports, market updates, and forecasts.
• Analyze sales results against approved targets, budgets, and previous performance.
• Monitor key commercial indicators, including sales growth, customer acquisition, collection performance, and territory productivity.
• Provide management with market intelligence, performance gaps, and recommendations for improvement.

Team Leadership and Coordination

• Lead, supervise, and develop the Marketing & Sales team.
• Set clear targets, responsibilities, and performance expectations for team members.
• Monitor employee performance and provide coaching to improve sales effectiveness and professional capability.
• Coordinate with the General Manager, Finance, Production, and other departments to ensure effective execution of commercial plans.
• Explore opportunities for commercial collaboration and synergies with other GAG businesses, where applicable.
• Perform other related duties as directed by the immediate supervisor.

Educational Qualification

• Bachelor’s or Master’s Degree in Marketing Management, Business Administration, Business Management, Sales Management, or a related field.
• Relevant professional training in sales, marketing, or business development is an advantage.

Experience

• Minimum 10 years of relevant work experience in sales, marketing, business development, or commercial operations.
• At least 5 years in a supervisory or managerial position with responsibility for sales or marketing activities.
• Demonstrated experience in sales planning, market development, customer relationship management, and team leadership.
• Experience in FMCG, manufacturing, trading, distribution, or other commercially driven businesses is highly desirable.

Critical Criteria / Skills to Be Successful in This Role

• Strong sales and marketing strategy development and execution skills.
• Demonstrated ability to achieve sales targets and develop new markets.
• Strong customer relationship management, negotiation, and communication skills.
• Good understanding of market research, competitor analysis, and product positioning.
• Strong analytical, planning, and performance-monitoring capabilities.
• Ability to lead and motivate a sales and marketing team.
• Strong coordination and problem-solving skills.
• Proficiency in MS Office and sales reporting tools.
• High integrity, accountability, initiative, and results orientation.

We invite qualified and motivated candidates to apply for our open positions at Great Abyssinia Group. Interested applicants are requested to submit their Application Letter and CV as a single PDF document to corporate-hr@greatabyssinia.com. Please clearly indicate the position you are applying for in the subject line of your email.

We sincerely appreciate your interest in joining Great Abyssinia Group. Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.

Thank you for considering a career with Great Abyssinia Group. We look forward to reviewing your application.