Sales & Marketing Officer – Blue Mountain (for bottled water)

Job Description

Position Overview / Scope of Role:

The Sales & Marketing Officer – Bottled Water is responsible for driving sales growth, market penetration, customer acquisition, and brand visibility for Blue Mountain's bottled water products. The position focuses on developing and managing customers and distribution channels, executing sales and marketing activities, identifying new market opportunities, and ensuring achievement of assigned sales targets.

The role requires a proactive and commercially driven professional with strong exposure to FMCG sales and distribution. Previous experience in bottled water or beverage sales is a significant advantage.

Top Roles and Responsibilities:

1. Sales and Revenue Generation

   Advertisement

• Achieve assigned sales volume, revenue, and customer acquisition targets for bottled water products.

• Identify and develop new customers, distributors, wholesalers, retailers, and institutional clients.

• Maintain and grow relationships with existing customers.

• Follow up customer orders and ensure timely conversion of sales opportunities.

• Monitor daily and monthly sales performance and take corrective action where necessary.

1. Market Development and Distribution Expansion

• Identify new markets and sales opportunities for bottled water products.

• Expand distribution coverage and strengthen the Company's presence in priority markets.

• Develop relationships with distributors, wholesalers, retailers, hotels, restaurants, offices, institutions, and other potential customers.

• Monitor market coverage and identify gaps in product availability.

• Recommend practical actions to improve market penetration and product accessibility.

1. Marketing and Brand Promotion

• Support implementation of marketing campaigns and promotional activities.

• Conduct market activation and customer engagement activities.

• Promote product visibility and availability at key customer locations.

• Support execution of trade marketing and point-of-sale activities.

• Monitor the effectiveness of marketing and promotional activities.

1. Customer Relationship Management

• Build and maintain strong professional relationships with customers and business partners.

• Respond promptly to customer inquiries and commercial requests.

• Follow up customer complaints and coordinate their timely resolution.

• Collect customer feedback and provide recommendations for service and product improvement.

1. Market Intelligence and Competitor Monitoring

• Monitor competitor products, prices, promotions, distribution practices, and market activities.

• Collect information on customer preferences and market demand.

• Identify emerging market opportunities and potential commercial risks.

• Provide regular market intelligence and practical recommendations to management.

1. Order Fulfillment and Sales Coordination

• Coordinate with Production, Warehouse, Logistics, and Finance to ensure effective order fulfillment.

• Follow up product availability and delivery schedules.

• Identify and report supply or delivery challenges affecting customers.

• Support smooth coordination between customer demand and product supply.

1. Sales Collection Follow-Up

• Follow up customer payments in accordance with approved credit terms.

• Coordinate with Finance regarding outstanding receivables and payment issues.

• Maintain proper customer and sales records.

• Escalate overdue accounts and significant collection issues to the immediate supervisor.

1. Reporting and Documentation

• Prepare regular sales, customer, market, and competitor reports.

• Maintain accurate records of customer visits, orders, sales performance, and market activities.

• Provide timely information on sales opportunities, challenges, and required management support.

Performs other related duties as directed.

Job Requirements

Educational Qualification:

• Bachelor's Degree in Marketing Management, Business Administration, Management, Economics, or other related fields.

Experience:

• Minimum 3–5 years of relevant experience in sales, marketing, or business development.

• Experience in FMCG sales and distribution is highly preferred.

• Direct experience in bottled water, beverage, or related FMCG products is a strong advantage.

• Experience in customer development, distributor management, and market expansion is preferred.

Critical Criteria / Skills to be Successful in this Role:

• Strong FMCG sales and market development capability.

• Good understanding of sales channels and distribution networks.

• Strong customer relationship and negotiation skills.

• Ability to identify and convert new business opportunities.

• Good understanding of bottled water or beverage market dynamics is an advantage.

• Strong communication, presentation, and interpersonal skills.

• Ability to work independently and achieve challenging sales targets.

• Good market research and competitor analysis capability.

• Strong reporting and basic data analysis skills.

• Proactive, energetic, customer-focused, accountable, and results-oriented.

How To Apply

We invite qualified and motivated candidates to apply for our open positions at Great Abyssinia Group. Interested applicants are requested to submit their Application Letter and CV as a single PDF document to corporate-hr@greatabyssinia.com. Please clearly indicate the position you are applying for in the subject line of your email.

We sincerely appreciate your interest in joining Great Abyssinia Group. Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.

Thank you for considering a career with Great Abyssinia Group. We look forward to reviewing your application.