Sales Representative

Job Description

Job Title: Sales Representative
Department: Sales and Marketing
Career Level: Junior Level (1–3 Years)
Employment Type: Full-Time
Industry: Financial Technology (Fintech)

Job Summary

We are looking for a motivated, customer-focused, and results-driven Sales Representative to join our growing fintech company. The successful candidate will promote digital financial products and services, acquire new customers and merchants, build strong client relationships, and meet sales targets.

The ideal candidate should have strong communication and negotiation skills, a proactive sales approach, and an interest in technology and digital financial services. This role requires direct customer engagement, field visits, lead generation, and consistent follow-up to drive customer acquisition, product adoption, and business growth.

Key Responsibilities

• Identify and approach potential customers and merchants to promote the company's digital financial products and services.

• Generate leads, conduct sales visits, and convert prospects into active customers.

• Explain product features, benefits, and usage to prospective and existing customers.

• Build and maintain strong relationships with customers, merchants, and business partners.

• Achieve assigned sales targets, merchant acquisition goals, and revenue objectives.

• Support customer onboarding, registration, activation, and product adoption.

• Follow up with prospects and existing customers to improve conversion, retention, and satisfaction.

• Identify customer needs, address concerns, handle objections, and recommend suitable solutions.

• Gather market intelligence, monitor competitor activities, and identify new sales opportunities.

• Maintain accurate records of sales activities, customer interactions, leads, and performance.

• Prepare and submit timely sales reports, providing updates on targets, achievements, challenges, and market opportunities.

• Collaborate with the sales and marketing team to implement promotional campaigns and improve sales performance.

Job Requirements

Qualifications and Requirements

• A diploma or bachelor's degree in Marketing, Business Administration, Sales, Management, Finance, Economics, Information Technology, or a related field is an advantage.

• 1–3 years of experience in sales, field sales, business development, customer acquisition, or a related role.

• Experience in fintech, banking, mobile money, digital payments, or technology-based services is an added advantage.

• Demonstrated ability or willingness to work toward and achieve sales targets.

• Strong communication, negotiation, persuasion, and relationship-building skills.

• Good customer service skills and the ability to handle customer concerns professionally.

• Basic computer literacy and familiarity with smartphones and digital applications.

• Ability to generate leads, identify sales opportunities, follow up with prospects, and convert them into customers.

• Fluency in Amharic is required; proficiency in English and other local languages is an advantage.

• Willingness to conduct field visits, engage directly with customers, and work independently while collaborating with a team.

• A proactive, self-motivated, and target-oriented attitude.

Required Skills and Competencies

• Sales and customer acquisition

• Lead generation and prospect management

• Sales negotiation and closing

• Customer relationship management

• Sales reporting and documentation

• Sales performance tracking and basic analytics

• Market research and competitor analysis

• Customer onboarding and product promotion

• Communication, teamwork, and problem-solving

• Time management and target achievement

Performance Indicators (KPIs)

Performance will be evaluated based on the following indicators:

• Number of new customers and merchants acquired

• Sales volume and revenue generated

• Achievement of assigned sales targets

• Lead conversion rate

• Customer onboarding and activation rate

• Customer retention and satisfaction

• Number of referrals and new sales opportunities generated

• Accuracy and timeliness of sales reports

Preferred Attributes

• Interest in financial technology, digital payments, and financial inclusion.

• Confidence in engaging with different types of customers and promoting products in the field.

• Resilience, initiative, and a willingness to learn.

• Ability to adapt to changing market conditions and contribute to the company's growth.

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How To Apply

Interested applicants are invited to send their CVs directly to career@digicom.et.