Sales Supervisor

Job Description

Job Summary

The Sales Supervisor is responsible for leading and overseeing sales operations within an assigned geographical area to ensure the achievement of sales targets and business growth objectives. The role involves supervising sales teams, managing distribution activities, coordinating route planning, monitoring market performance, and expanding customer coverage. The successful candidate will ensure product availability, strengthen customer relationships, and drive sales performance through effective team management and market development strategies.

Key Responsibilities

• Supervise and coordinate daily sales activities within the assigned geographical area.
• Lead, manage, and monitor the performance of sales representatives and direct sales/driver sales teams.
• Ensure achievement of sales targets, revenue objectives, and distribution coverage goals.
• Develop and implement sales plans to increase market share and improve product availability.
• Oversee route planning and territory management to ensure effective market coverage.
• Monitor sales performance, identify challenges, and recommend appropriate corrective actions.
• Build and maintain strong relationships with customers, distributors, and other business partners.
• Identify new sales opportunities and support the expansion of the customer base.
• Prepare regular sales reports and provide updates on market activities and team performance.
• Resolve sales-related issues and ensure effective service delivery to customers.

Required Qualifications and Experience

• BA or MBA in Marketing Management, Business Administration, or a related field.
• 3+ years in field sales supervision, preferably in FMCG, beverages, or distribution.
• Experience managing a direct sales/driver sales team.

Required Skills and Competencies

• Strong knowledge of route planning and territory management.
• Problem-solving skills and ability to perform under pressure.
• Valid driver’s license (often required).
• Strong leadership, team management, and communication skills.
• Good negotiation, customer relationship management, and decision-making skills.
• Ability to analyze sales performance and develop strategies to achieve targets.