Social Media Account Specialist

Job Description

Job Overview

We are seeking a proactive and creative Social Media Account Specialist with 1–2 years of relevant experience to manage, develop, and grow the company's social media platforms and online communities.

The successful candidate will drive audience growth, create engaging content, manage daily interactions, respond to customer inquiries, generate potential leads, and convert online engagement into business opportunities. The role will focus on promoting CAWIN's automotive maintenance, paint and body repair, and electric vehicle services while strengthening the company's digital presence and customer engagement in the Ethiopian market.

1. Key Responsibilities

2. Telegram Community & Account Management

• Manage official Telegram groups, private groups, and channels.

• Maintain community activities, manage members, and remove spam.

• Use Telegram invitation links, QR codes, and group management tools.

• Ensure proper account security and compliance with Telegram policies.

1. User Growth & Lead Generation

• Attract potential customers from TikTok, Facebook, and other social media platforms.

• Increase relevant Telegram community membership.

• Identify potential customers and generate qualified service leads.

• Develop strategies to improve user acquisition and retention.

1. Customer Engagement & Service Conversion

• Respond to customer inquiries professionally and promptly.

• Provide basic information about automotive maintenance and repair services.

• Collect customer requirements and identify service needs.

• Encourage customers to make service reservations.

• Maintain positive relationships with existing and potential customers.

1. Localized Content Management

• Create and publish engaging content in Amharic and English.

• Share automotive maintenance tips, service announcements, promotions, and customer success stories.

• Support digital marketing campaigns and promotional activities.

• Ensure content is relevant to the local Ethiopian market.

1. Data Management & Performance Reporting

• Track new members, engagement, inquiries, qualified leads, and service reservations.

• Prepare daily and weekly operational reports.

• Analyze community performance and identify improvement opportunities.

• Optimize customer communication and engagement strategies.

1. CRM & Customer Follow-up

• Use the company's Telegram-CRM management system to manage customer information.

• Classify users based on interests and service requirements.

• Follow up with potential and inactive customers.

• Maintain accurate customer records and support customer conversion.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field.

• 1–2 years of experience in social media management, digital marketing, community operations, or customer service.

• Practical experience managing Telegram groups, channels, and online communities.

• Fluent in Amharic, with good English communication skills.

• Strong understanding of the Ethiopian social media environment and customer behavior.

• Ability to generate leads, engage customers, and support service conversion.

• Basic knowledge of CRM systems and data reporting.

• Knowledge of automotive maintenance, vehicle repair, or electric vehicles is an advantage.

. Required Skills

• Strong communication and customer service skills.

• Good social media and Telegram management skills.

• Customer relationship management.

• Lead generation and follow-up skills.

• Content creation and writing skills in Amharic and English.

• Basic data analysis and reporting.

• Problem-solving and time management.

• Ability to work independently and meet operational targets.

• Competence required

• 1. User Operations: User acquisition, onboarding, retention, activity monitoring, and user growth.

• 2. Community Operations: Managing Telegram groups and channels, community engagement, moderation, and member growth.

• 3. Customer Engagement: Responding to users, handling inquiries and complaints, improving user experience, and maintaining customer relationships.

. Key Performance Indicators (KPIs)

• Telegram community growth.

• Number of qualified customer leads.

• Customer response time.

• Community engagement rate.

• Number of service inquiries and reservations.

• Customer follow-up and conversion rate.

• Accuracy of CRM records and operational reports.

How To Apply

Interested and qualified applicants are invited to submit their CV and relevant documents to:

Email: transsionmanufacturing@gmail.com

Email Subject: Application for Social Media Account Specialist Position