Job Opportunity: Sales & Marketing Manager_ OVID Trading PLC position available at OVID HOLDING in Addis Ababa. Sales and Marketing jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

Position Overview / Scope of Role

The Sales & Marketing Manager is a senior commercial leadership role responsible for strategically driving revenue growth, market expansion, and brand dominance across OVID Trading PLC’s full product portfolio—with a primary focus on construction materials, rebar sales (including A-Plus Grade rebar), and other industrial inputs.

This role requires deep industry understanding, strong B2B selling capabilities, and proven experience working with construction companies, contractors, real estate developers, rebar distributors, wholesalers, and project owners. The manager will oversee the full commercial cycle—sales strategy, marketing, customer engagement, pricing, key account management, forecasting, and team leadership—ensuring OVID Trading becomes a top-tier supplier of rebar and construction materials in the Ethiopian market.

In addition to construction materials, the role also covers all other items in OVID Trading’s expanding portfolio, ensuring diversified revenue streams and strong competitive positioning across multiple market segments.

Top Roles and Responsibilities

Comprehensive Sales Strategy & Execution (Strong Focus on Rebar)

• Develop, lead, and execute robust sales strategies for all trading items, with specific focus on rebar and high-demand construction materials.

• Drive mass and bulk sales campaigns targeting:

  • Rebar wholesalers

  • Distributors

  • Contractors and subcontractors

  • Developers and mega projects

• Set aggressive revenue targets and develop tactical action plans to exceed monthly and annual sales goals.

• Lead customer segmentation and territory planning to maximize rebar sales penetration across regions.

• Build strong relationships with rebar manufacturers, distributors, and large project buyers.

Construction Market Penetration & Industry Influence

• Actively engage with stakeholders within the construction ecosystem—including project managers, engineers, procurement officers, site supervisors, and consultants—to secure high-volume orders.

• Monitor large-scale government and private construction projects and position OVID Trading as the preferred supplier of rebar and construction materials.

• Identify new opportunities within infrastructure, real estate, industrial manufacturing, and public works projects.

Product Portfolio Management – Beyond Rebar

• Oversee sales activities for all material categories including but not limited to:

  • Cement, aggregates, concrete materials

  • Finishing materials (tiles, gypsum, paints, accessories)

  • MEP materials (electrical, mechanical, plumbing items)

  • Industrial supplies and any additional products introduced by the company

• Lead product pricing, discount structures, and promotional strategies across all material lines.

• Ensure detailed product knowledge and technical understanding across the team.

Marketing Leadership & Brand Positioning

• Develop integrated marketing plans to position OVID Trading as a leading construction material supplier.

• Oversee promotional strategies, digital campaigns, social media, corporate branding, and product catalogs.

• Ensure marketing messages differentiate the company in the rebar and construction materials market.

• Plan and lead participation in expos, exhibitions, contractor meetings, and industry events.

Key Account Management & Customer Relationships

• Build and maintain long-term relationships with:

  • Major rebar distributors

  • Contractors and subcontractors

  • Developers and project consultants

  • Retailers and wholesalers

• Implement CRM systems to enhance loyalty, repeat business, and customer satisfaction.

• Resolve escalated issues and ensure on-time delivery in collaboration with supply, warehouse, and logistics teams.

Market Intelligence & Competitive Analysis

• Conduct continuous market research on:

  • Rebar price trends (daily, weekly, monthly)

  • Competitor pricing and distribution channels

  • Construction material shortages and demand peaks

  • Industry shifts and upcoming mega projects

• Prepare strategic market intelligence reports for management, strengthening decision-making.

• Use data-driven insights to adjust pricing, campaigns, and sales tactics.

Cross-Department Collaboration & Internal Leadership

• Work closely with:

  • Technical Department for rebar specifications, steel grade approvals, and technical support

  • Supply Department for stock levels, demand forecasting, and purchasing plans

  • Logistics Department for delivery schedules, truck allocations, and service reliability

  • Finance for credit approvals, payment follow-up, and profitability analysis

  • HR for sales team recruitment, training, and performance development

• Serve as the commercial voice in cross-functional meetings and planning sessions.

Budgeting, Reporting & Financial Management

• Develop and manage the annual sales & marketing budget.

• Monitor sales profitability, gross margin, product mix, and cost-to-serve.

• Prepare weekly, monthly, and quarterly performance reports for the CCO.

• Identify pricing opportunities that maximize profitability without compromising competitiveness.

Team Leadership & Capacity Development

• Lead, motivate, and supervise the Sales & Marketing team for high performance.

• Conduct frequent coaching, sales reviews, and performance evaluations.

• Build a results-driven culture with strong discipline, accountability, and commitment to targets.

• Oversee continuous training on rebar, construction materials, and technical sales.

Compliance, Risk Management & Governance

• Ensure all commercial activities adhere to company policies and legal requirements.

• Mitigate risks related to:

  • Pricing volatility

  • Rebar quality or grade mismatches

  • Customer credit exposure

  • Delivery delays

• Maintain accurate documentation for audits, contracts, and customer files.

Other Duties

• Perform any additional tasks assigned by the Chief Commercial Officer.

Critical Skills to Succeed in This Role

• Strong commercial and market intelligence skills specifically in the construction and rebar market

• Ability to develop growth-driven sales and marketing strategies

• Strong leadership and people-management capability

• Advanced negotiation and deal-closing skills

• Strong data-analysis and reporting abilities

• Excellent communication and relationship-building skills

• Ability to thrive in a fast-paced, competitive environment

• Experience handling large-volume, mass sales operations

• Education: BA/MA Degree in Marketing, Business Administration, Sales Management, or related fields.
• Experience:
  • Minimum 10 years in sales and marketing roles.
  • Minimum 4 years in a managerial role.
  • Mandatory: Experience in construction sector sales, including rebar (preferably A-Plus Grade), construction materials, or engineering-related products.
  • Experience in B2B sales, bulk supply, and contractor engagement.

How To Apply

We invite enthusiastic and qualified individuals to apply for our open positions. To be considered, please submit your Application Letter & CV as a single PDF file to hr@ovid-holding.com. Ensure you mention the position you are applying for in the subject line of your email.

We value every application and appreciate your interest in joining our team. Due to the high volume of applications we receive, only candidates who meet our criteria will be contacted for further steps.

We look forward to reviewing your application and thank you for considering a career with OVID Holding!