Job Opportunity: Marketing Strategy & Innovation Manager position available at Komari Beverage in Addis Ababa. Creative Arts jobs in Ethiopia are in high demand. Apply now through GeezJobs - Ethiopia's leading job portal.

The Marketing Strategy & Innovation Manager is responsible for leading Komari’s marketing strategy, annual and quarterly marketing plans, and innovation roadmap. The role ensures close alignment and collaboration across Marketing, R&D, Sales, and Trade Marketing to deliver insight-led, consumer-driven, and commercially successful initiatives.

This position bridges strategic marketing planning with innovation and R&D, ensuring that Komari’s product and marketing pipeline reflect evolving consumer needs, market dynamics, and brand objectives.

Purpose of Role  

• Lead Komari's annual and quarterly marketing strategy and plan, ensuring alignment with the company's brand and business objectives.
• Oversee marketing innovation and R&D initiatives to deliver consumer-led, high-quality, and profitable products.
• Collaborate with the Senior Brand Manager, Trade Marketing team, and Sales department to ensure smooth planning and execution of marketing and innovation activities.
• Support the Senior Brand Manager on marketing executions to maintain strategic consistency and efficient implementation.
• Conduct Brand Health Surveys in partnership with the Business Intelligence team and Senior Brand Manager to evaluate brand performance, generate insights, and produce actionable reports.
• Provide market intelligence, forecasts, and performance analyses to guide strategic decision-making and future planning.

Key Responsibilities and Accountabilities 

• Lead Komari’s annual and quarterly marketing strategy and planning process, ensuring full departmental alignment and timely delivery.
• Develop and manage the marketing innovation roadmap in collaboration with R&D, ensuring projects are consumer-led and brand-aligned.
• Identify growth opportunities through ongoing category, consumer, and competitive analysis.
• Collaborate closely with the Senior Brand Manager, Trade Marketing, and Sales teams to align on campaigns, product launches, and activation plans.
• Conduct Brand Health Surveys with the Business Intelligence team to track key performance indicators, interpret data, and provide insights for continuous improvement.
• Work with R&D to translate market insights and brand needs into innovation briefs, product concepts, and testing protocols.
• Support the Chief Brand Officer with planning reports, performance dashboards, and strategic presentations.
• Coordinate cross-functional marketing planning sessions to ensure alignment between Marketing, Sales, and Production.
• Monitor marketing and innovation budgets, ensuring proper tracking and reporting of expenses.
• Promote a data-driven and consumer-led culture within the marketing and innovation functions. 

Qualification and Experience Required 

Education:

• Bachelor’s degree in Marketing

Experience:

• Minimum 7–10 years of experience in marketing strategy, planning, or innovation within FMCG or beverage industries.
• Proven experience leading marketing plans, product development projects, and innovation pipelines.
• Strong collaboration experience with cross-functional teams including Sales, Trade, and R&D.
• Knowledge of consumer insights, category management, and innovation processes.

Skills:

• Excellent strategic and analytical capabilities.
• Strong leadership and stakeholder management skills.
• Effective communicator with strong presentation and coordination abilities.
• Highly organized with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Fluent in English and Amharic, both written and spoken.

How To Apply

Those who meet the above requirements can submit their CV to the following link

Kindly Note only short-listed candidates will be contacted. Link

Female applicants are highly encouraged to apply