Primary Responsibilities:

Forge Partnerships

• Identify, develop, and manage strategic partnerships with corporates and development partners to enhance the company's market presence and product offerings.
• Identify, prospect, cultivate and secure new business opportunities and manage strategic partnerships across sectors (e.g., Corporate, NGOs and Development Partners).
• Develop and implement strategies to drive revenue growth, including pricing models, sales incentives, and channel partnerships.
• Identify customer needs and new business opportunities, build relationships with potential clients, develop proposals, pricing, terms, negotiate and follow up opportunities and close deals.
• Design and execute client acquisition campaigns using various channels such as digital marketing, events, and partnerships.

Drive Revenue Growth

• Build and maintain a robust sales pipeline, implementing strategies to achieve and exceed revenue targets. Negotiate contracts and commercial terms, ensuring mutual value for Shega and its partners.
• Maintain a deep understanding of industry trends, challenges, and opportunities relevant to Shega.
• Gather data from various sources, and analyze to generate actionable insights, identify market trends, and uncover growth opportunities.
• Develop a growth roadmap that outlines short-term and long-term objectives, key milestones, and actionable steps to achieve business goals.
• Implement customer retention programs, personalized communication, and customer feedback loops to enhance customer satisfaction and loyalty.
• Define and track KPIs to measure the effectiveness of business development activities. Prepare regular reports, highlighting progress, challenges, and recommendations.

Lead Go-to-Market Strategies

• Collaborate with senior leadership to define and implement go-to-market strategies leveraging Shega’s Data & Intelligence Platform, Media Ecosystem, and Services.
• Develop and execute go-to-market strategies for media, data, and advisory products, ensuring successful market penetration and growth.
• Conduct market research to identify target audiences, trends, and competitive landscape.
• Formulate comprehensive go-to-market strategies tailored to media, data, and advisory products.
• Define and communicate unique value propositions to differentiate products in the market.
• Work closely with marketing, sales, product development, and other teams for alignment and execution.
• Design and oversee marketing campaigns to drive product awareness and adoption.
• Establish KPIs to measure success and adjust strategies as needed.
• Gather and analyze customer feedback to refine product offerings and improve market fit.
• Provide cross-functional sales teams with tools, training, and support to effectively sell new products.

Lead Sales Strategy and Internal Collaborations

• Identify and pursue leads in target markets, guiding them through the sales cycle. Develop quotes and proposals for potential clients.
• Promote Shega’s products and services by addressing clients’ objectives. Prepare contracts in compliance with legal standards.
• Attend industry events and conferences to build relationships with potential clients and partners.
• Align product offerings with client needs, guide development, and prioritize features that support growth.
• Coordinate with Insights & Advisory, Technology, Media, and Agency Services teams to create integrated client solutions and align growth strategies with marketing campaigns.

Manage Client Relationships

• Engage with clients regularly to understand their needs, address concerns, and identify opportunities for upselling and cross-selling.
• Nurture key client relationships, ensure client satisfaction and loyalty, and acquire new customers and manage existing client relationships effectively.
• Build and maintain strong relationships with new and existing clients, ensuring their business needs are met and fostering long-term partnerships

Knowledge and Skills

• Commercial and financial acumen - understanding of commercial activities, including scaling, expansion, business development, revenue generation, financial targets, and budgeting.
• Ability to develop and manage profitable partnerships with key stakeholders.
• Ability to develop and implement long-term growth strategies that align with Shega’s vision.
• Use data to inform decisions, measure the success of growth initiatives, and adjust as needed.
• Strong understanding of customer needs and the ability to enhance the customer experience.
• Strong proposal writing abilities, communication and presentation skills,
• Strong interpersonal skills to work effectively with cross-functional teams, clients, and partners.
• Ability to lead and motivate a team, fostering growth, innovation, and continuous improvement.
• Flexibility to adapt to changing market conditions, business needs, and customer preferences.
• Well-developed written and verbal communication skills
• Goal driven and adept with building relationships.

Education and Work Experience

• A degree in business, marketing, or a related field is preferred.
• 5+ years of experience in business development, and sales with a proven track record of driving growth initiatives, and experience as a business development manager.
• Strong understanding of market dynamics, business strategy, and client management.
• Strong analytical skills, with the ability to interpret market data and make informed decisions.
• Excellent communication and negotiation skills, with a focus on building long-term partnerships.
• Ability to develop and execute business strategies that align with company goals.
• Experience in developing strategic partnerships and alliances.
• Familiarity with industry-specific tools and platforms, CRM software, market analysis tools, and business development platforms.

How To Apply

Interested and Qualified applicant can apply through  https://careers.shega.co/jobs/5716669-commercial-and-strategic-partnerships-manager