Digital Marketing Officer

Job Description

Job Requirements

• Education: Bachelor's Degree in Marketing, Business, Communication or with related field of study

• Experience: Minimum of 3 years experience

• Quantity Required: 1

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Duties and Responsibilities

• Develop and implement digital marketing strategies.

• Identify target customers and manage social media platforms (Facebook, Instagram, TikTok, LinkedIn.)

• Create, schedule, and publish engaging advertisements, graphics, videos, captions, and promotional content.

• Respond to comments and messages on social media posts and monitor audience engagement.

• Promote the company products, and services through digital channels to generate customer engagements or sales.

• Track campaign performance and optimize marketing activities.

Skills & Competencies

Digital Marketing Skills

• Social media marketing

• Facebook/Instagram advertising and Google Ads

• Content marketing

• Video and graphic content creation

• Website basics

• Marketing analytics

Technical Skills

• Proficiency in Adobe Photoshop and Illustrator

• Proficiency in video editing software

• Experience with WordPress or other website management platforms

Business Skills

• Customer research and marketing strategy development

• Sales and negotiation skills

• Customer relationship management

• Marketing campaign planning and execution

• Reporting, data analysis, and performance evaluation

Personal skills

• Excellent communication skills

• Creativity and strong problem-solving skills

• Effective time-management skills

• Ability to learn new technologies

• Strong understanding of customer needs

How To Apply

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