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Sales Manager

ADDIS ABABA (HEAD OFFICE) FULL TIME High Skilled
Posted Sep 15, 2026
Experience High Skilled
Salary Negotiable
deadline Sep 30, 2026 14 days left
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Job Description

VACANCY ANNOUNCEMENT

Patchee Food Manufacturing PLC

Position: Sales Manager

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Patchee Food Manufacturing PLC is looking for a highly motivated, experienced, and results-oriented Sales Manager to lead our sales team, drive revenue growth, expand market presence, and strengthen relationships with customers and business partners.

Job Summary

The Sales Manager will be responsible for developing and implementing sales strategies, managing the sales team, achieving sales targets, developing new markets and customers, maintaining key customer relationships, and ensuring sustainable sales and revenue growth.

Key Responsibilities

  • Develop and implement effective sales strategies and plans to achieve company objectives.

  • Set sales targets and monitor performance against established goals.

  • Lead, motivate, coach, and manage the sales team to achieve assigned targets.

  • Develop and maintain strong relationships with key customers, distributors, wholesalers, retailers, and business partners.

  • Identify new customers, markets, sales channels, and business opportunities.

  • Monitor market trends, customer preferences, competitor activities, and industry developments.

  • Develop strategies to increase market share and strengthen the company's competitive position.

  • Monitor sales performance by product, customer, territory, and sales channel.

  • Prepare and present regular sales forecasts, reports, and performance analyses to management.

  • Manage sales budgets, expenses, and resources effectively.

  • Work closely with marketing, production, logistics, finance, and other departments to ensure smooth sales operations.

  • Ensure timely delivery and availability of products in coordination with relevant departments.

  • Develop and implement customer acquisition and retention strategies.

  • Negotiate commercial terms, contracts, and agreements with customers and business partners within company policies.

  • Handle major customer complaints and resolve sales-related issues effectively.

  • Monitor collections and coordinate with the finance team to support timely payment from customers.

  • Conduct regular field visits to monitor market conditions, customer activities, and sales execution.

  • Ensure proper implementation of company sales policies, procedures, pricing, and promotions.

  • Identify opportunities for product expansion, distribution growth, and increased sales volume.

  • Provide market intelligence and strategic recommendations to senior management.

  • Continuously evaluate sales team performance and provide appropriate feedback and development support.

Key Performance Areas

  • Achievement of sales and revenue targets

  • Sales volume and market share growth

  • New customer acquisition

  • Customer retention and satisfaction

  • Distribution and market expansion

  • Sales team productivity and performance

  • Gross margin and profitability

  • Sales forecasting and reporting

  • Collection and receivables management

Job Requirements

Qualifications and Experience

  • Bachelor's degree in marketing, Business Administration, Sales, Management, or a related field.

  • Proven experience in sales management, preferably within FMCG, food manufacturing, or a related industry.

  • 3-5 years experiences.

  • Previous experience managing and developing a sales team.

  • Demonstrated ability to consistently achieve and exceed sales targets.

  • Strong knowledge of sales strategies, distribution channels, and market development.

  • Experience in customer relationship and key account management is an advantage.

Key Skills and Competencies

  • Strong leadership and team management skills

  • Excellent sales and negotiation skills

  • Strong business development and market expansion capabilities

  • Excellent communication and interpersonal skills

  • Strategic and commercial thinking

  • Strong analytical and problem-solving skills

  • Customer-focused and results-oriented approach

  • Strong planning, organization, and time-management skills

  • Ability to work under pressure and meet challenging targets

  • Strong presentation and reporting skills

  • Ability to build and maintain professional business relationships

How To Apply

Interested and qualified candidates are invited to submit their updated CV and application letter to: hr.patchee@atomicmail.io

Please ensure you mention “Sales Manager” in the subject line of your email.

Application Deadline:15 days

Only shortlisted candidates will be contacted.

Patchee Food Manufacturing PLC

Driving sales growth. Building strong markets. Delivering sustainable results.

How to Apply

Interested and qualified candidates are invited to submit their updated CV and application letter to: hr.patchee@atomicmail.io

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