Marketing Manager

Job Description

Lead United Beverages' marketing, advertising, and promotional activities to strengthen brand equity, grow market share, and drive business performance. Develop and execute effective marketing strategies and programs that support sales objectives while serving as the custodian and overall manager of the company's brand portfolio.

We Join Us?

Create:

your ideas have a place here

Grow:

your performance opens possibilities

Belong:

be part of something bigger

Key Duties & Responsibilities

• Lead brand strategy, positioning, and equity growth across the UB portfolio.
• Manage portfolio, SKU mix, and brand planning to drive innovation and profitability.
• Lead marketing agencies, promotional campaigns, and corporate communications.
• Develop and execute marketing plans aligned with Sales and business objectives.
• Manage marketing budgets and monitor marketing plan implementation.
• Ensure cross-functional alignment with Trade Marketing, Sales & Distribution, and other key stakeholders

Educational Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.

Required Skill and Experience

• Over 8 years of progressive marketing experience within the FMCG sector.
• People Development & Leadership 
• Advanced Commercial Acumen
• Market and Consumer Insight 
• Stakeholder Management
• Product Lifecycle Management 

Interested candidates who meet the required qualifications are invited to apply through Ethiojobs within seven (7) consecutive days from the date of this vacancy announcement.